SCBA hosts the U.S.-CHINA Business and Cultural Exchange Center (UCBCEC)

The SCBA was the proud host of the Chinese delegation from the Guangxi Autonomous Region of China. The delegation of 22 Radio, TV, Film, Print, Sales, and Internet content directors met with senior management from Entravision Communications, CBS Local, iHeart Media, and Salem Media Group in Los Angeles on 11/16 and 11/17. The group was in Southern California to better understand our industry in what is the largest revenue market in the United States. The wide ranging talks included revenue, marketing, programing, technology, listener trends, competition, as well as content for both on air and online platforms. It was two days of great dialog and mutual understanding of our visiting Chinese media executives who reach 78 million people each week in the Quangdong Province of China.



SVP Matt Cardenas from Entravision addresses the delegation on the Hispanic Radio listener.

 

SVP Dan Kearney from CBS Local describes the branding and marketing of his CBS LA stations.



The Chinese delegation captures key points during the iHeart Media overview and presentation made by LA President Kevin LeGrett.

Salem Media Groups Regional SVP Terry Fahy discusses programming and revenue with the delegation.



Each SCBA member group that was visited by the delegation received a special gift from the Chinese Delegation which was worn for good luck. Here is Dan Kearney from CBS proudly displaying his Chinese good luck gift.

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