NIELSEN: RADIO REMAINS TOP NEW MUSIC DISCOVERY TOOL
January 14, 2016
Radio continues to be the No. 1 new music discovery tool in the U.S. Thatís according to Nielsen Musicís comprehensive 360 report for 2015.
In total, 61% of respondents find music via AM/FM radio and/or Sirius/XM, according to its survey of more than 3,300 respondents, up from 57% in 2014.
Music streaming sites are half as popular as radio for music discovery; in fact, theyíre trumped by friends and relatives (second at 45%) and even movies/movie soundtracks (third at 31%). Online audio or video streaming websites and apps came in fourth place, with 27% of respondents finding new music there.
Next in line are social media websites and apps (25%), TV (23%), browsing online music stores (13%) and live events, performances and concerts (12%). Notably, the latter category rose from a mere 7% in 2014.
New music discovery destinations ranked at 10% and below came in the following categories: in-store, artist websites, video games, online music reviews and magazines.