New SCBA Flash Research: AM/FM Radio Stronger Than Ever

Despite all the competing audio and entertainment choices out there right now, it is still AM/FM Radio that dominates usage in the car, at the office, for traffic information, and of course, is more appealing to listeners for so many reasons as is listed in the survey.

There is considerable good news for our industry in the complete survey which should be read by anyone concerned with the so-called “connected dashboard” and other tech myths.

The bottom Line: AM/FM Radio is the overwhelming favorite audio choice despite today’s high tech choices.

SCBA Flash Research - Techsurvey 12


Southern California Broadcasters Association White Paper Report

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