Highlights

SCBA Partners with Nielsen for Radio ROI Research Event

SCBA Partners with Nielsen for Radio ROI Research Event

The Southern California Broadcasters Association announced today it will partner with Nielsen to present to Southern California clients and ad agencies on October 30, 2014. This event will showcase the value of Southern California Radio and spotlight new research findings from Nielsen on the li ...continue reading

SCBA Publishes its Quarterly Market Guidance Report for Q4

<font face = verdana size = 2 color = #990033><b>SCBA Publishes its Quarterly Market Guidance Report for Q4</font></b>

SCBA has published its SCBA Quarterly Market Guidance Report for Q4 2014 for clients, advertising agencies, media buying services and its Radio member stations. The report is a comprehensive look into Southern California Radio listenership trends, key advertising category data, regional economi ...continue reading

SCBA Outstanding Achievement in Radio Advertising Awards

The Southern California Broadcasters Association and SCBA’s Sales Management Council will honor selected regional advertisers with their annual Outstanding Achievement in Radio Advertising Awards on October 16, 2014 at a special luncheon to be held at the Sheraton Universal Hotel in Universal C ...continue reading

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<font face = verdana size = 2 color = #990033><b>SCBA Releases White Paper Research on Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora Music Service</font></b>The Southern California Broadcasters Association has published its latest SCBA White Paper Research Report entitled, Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora internet music service. The SCBA White Paper Research Report provides in-depth analysis on subjects having a direct impact on Southern California Radio. This report is focused on new SCBA requested research that compares the consumer response and listener satisfaction of Broadcast Radio to that of the Pandora internet music service. “We strongly urge all audio advertisers to read this SCBA White Paper and then draw their own conclusions about Radio’s true value as compared to the Pandora internet music service,” said SCBA President Thom Callahan. “This new research showcases Southern California Radio’s listening growth and as a result, its consumer satisfaction. In contrast, the Pandora internet music service has suffered considerable loss of listener satisfaction as well as time spent listening and log in sessions,” said Callahan. (Click the headline for complete article) ...continue reading
<font face = verdana size = 2 color = #990033><b>SCBA Publishes its Quarterly Market Guidance Report for Q4</font></b>SCBA has published its SCBA Quarterly Market Guidance Report for Q4 2014 for clients, advertising agencies, media buying services and its Radio member stations. The report is a comprehensive look into Southern California Radio listenership trends, key advertising category data, regional economic facts, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q4 Radio advertising strategies. It is published prior to the start of each quarter and is designed to be used as a planning and buying roadmap for Radio advertisers who are trying to understand the upcoming quarter’s important market and Radio trends in Southern California. (click the title for more) ...continue reading
<font face = verdana size = 2 color = #990033><b>Kevn and Bean and KROQ Win Marconi Awards</font></b>The SCBA congratulates member station KROQ-FM, Los Angeles, on winning the 2014 NAB Marconi Award in both the “Rock Station of the Year” and the “Major Market Personality of the Year” categories. It is a rare achievement when one radio station wins in two categories in the same year. We salute KROQ’s creativity, talent, and focus on great Radio programming that entertains, enlightens, and attracts so many Southern California Radio listeners. Well done. You guys truly ROCK! ...continue reading
<font face = verdana size = 2 color =#990033><b>Casey Kasem: One of the Great Believers and Achievers in Radio</font></b>On behalf of all our Radio members, The SCBA pays homage to the great Casey Kasem, whose amazing life and brilliant Radio career was fully realized in his lifetime. All of us will read many tributes today to this very talented Radio legend. All we can add is our admiration for a man who truly believed in, and demonstrated the true power of Radio every time he was on the air. We can think of no better quote of his on the true value of Radio than this: “Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues – communicating with an audience.” We will keep “reaching for the stars,” thanks to you, Casey. ...continue reading


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