Highlights

AM Radio Listening Surges in LA

The listener growth for AM Radio in Los Angeles is surging. For those who doubt it, simple click on to this important one slide which makes the case for AM Radio as compelling as ever! ...continue reading

Free, Ad-supported AM/FM Still Very Much Top Choice

<font face = verdana size = 2 color = #990033><b>Free, Ad-supported AM/FM Still Very Much Top Choice</font></b>

Why pay when you can get it for free? That’s the takeaway from a new Kelly Music Research survey of 500 listeners aged 17-59 in large, medium and small markets nationwide. They were asked about their behavior and preference for streaming music services Pandora, Spotify or SoundCloud and for AM/ ...continue reading

SCBA News Now
More News and Information
Los Angeles, CA, June 15, 2016 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for Q3 2016 for clients, advertising agencies, media buying services, its Radio member stations, and the press. ...continue reading
If your clients are investing in Google or Facebook, please make sure they see the latest SCBA Flash Research on the growing problem of ad blockers on mobile phones. As we all know, there is no DVR or ad blocking technology for AM/FM Radio. ...continue reading
<font face = verdana size = 2 color = #990033><b>Hispanic Market Is Rich in Web Radio Listening/Buying</font></b>Some 81% of U.S. Hispanics listen to digital audio via internet radio, music streaming websites or other online media, according to a new study from Audio.Ad. Its “The State of Digital Audio in the U.S. Hispanic Market 2016”—conducted with research group OH! Panel—focused on digital audio consumption habits among Hispanics for online radio and other streaming services. ...continue reading
<font face = verdana size = 2 color = #990033><b>A Great New Trend for AM/FM Radio</font></b>In what looks to be a major boost for radio’s ad business, Horizon Media is launching an in-house unit to create campaigns exclusively for audio advertising. Horizon’s Wordsworth & Booth division will offer audio creative and production and could generate traditional radio spots, podcast advertising and other audio opportunities for clients across industries, Ad Age reports. ...continue reading


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