One In Ten Local Car Dealer Ad Dollars Went To Radio In 2018


The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media may be plateauing. READ MORE

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Southern California Broadcasters Association White Paper Report

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