SCBA Hosts Influential Audience for the SCBA/Nielsen Automotive Research Event in Burbank

The SCBA hosted it second SCBA/Nielsen Automotive Research Event on 2/20 in Burbank at the iHeart Radio Theater. 140 dealers, agencies, and membership management attended this exclusive Southern California research presentation. After an in-depth review of the key findings, all of which made the strong case for more Broadcast Radio ad budgeting, the SCBA held an exclusive interview with Bob Smith, Executive Director of the Los Angeles New Car Dealer Association, which represents 289 dealerships in LA county.
Please view the complete video here

Southern California Broadcasters Association White Paper Report

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