SCBA Applauds Nielsen for Adding Radio to its National Cross-Media Planning Tool

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In a major break-through toward getting broadcast Radio on the media plans for more large national marketers, Nielsen is making Radio a media type available within its national cross-media planning tool. PPM and diary data are being added to Nielsen Media Impact, which is used by agencies, media owners and advertisers to get a handle on cross-media reach, frequency, and duplication when drawing up their media plans. Radio data previously wasn’t available in the planning tool, putting the medium at competitive disadvantage to other media channels like national network TV and cable networks.

Nielsen Adds National Radio To Media Planning Tool

Southern California Broadcasters Association White Paper Report

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