Southern California Broadcasters Association and Nielsen Audio Partner on New Automotive Research Study


The Southern California Broadcasters Association has released its most comprehensive and exclusive automotive research study to date entitled, “The Real Value of Southern California Radio to the Automotive Industry

The SCBA's new research study is in partnership with Nielsen Audio and is the second project together for both organizations in the past fifteen months. “The Real Value of Southern California Radio to the Automotive Industry” reveals compelling new data on the power of Broadcast Radio to motivate and influence Southern California Radio listeners regarding vehicle purchases. Conducting surveys with 900 Radio listeners and playing multiple dealer ads for each, the study conclusively demonstrates the impact that Radio provides for auto dealers and OEMs in Southern California. (Link to Research Study)

SCBA Automotive Radio Campaign Effect Total

SCBA Automotive Radio Campaign Effect Total - SAN DIEGO

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