Nielsen's Brad Kelly considers AM/FM Radio the “true first responder"

'Live And Local Is More Than Branding'
As power outages, flooding and evacuations were prompted by a series of devastating hurricanes in Florida, Texas and Puerto Rico in 2017, AM/FM radio provided a lifeline for local news and information. As has been reported by Inside Radio—and the mainstream press —radio listening surged. In a Q&A with MediaVillage, Nielsen's Brad Kelly stresses, “Broadcast radio is the original first responder.” READ MORE

Southern California Broadcasters Association White Paper Report

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