SCBA Digital Information Series




The Southern California Broadcasters Association (SCBA) has published the SCBA Digital Information Series, which is a series of brief essays on all aspects of digital advertising. Each information series focuses on one topic and how it relates to Radio and Southern California clients. “Where the digital dollars are going” reveals where digital dollars are being spent through 2020 and examines that growth and its impact on Radio budgets.

This is the fourth in a series of essays designed to assist SCBA members in understanding digital and positioning Radio as an important and essential partner to clients. The previous SCBA Digital Information Series essays focused on a digital media agency's solicitation note and its approach to new clients, the top trends in digital advertising for 2018, and an overview of dealer.com, a clearing house for processing an auto dealers digital coop funds. Please visit SCBA Digital Information Series to see the series of essays.

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