Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q2 2018

Los Angeles, CA, March 15, 2018 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the second quarter of 2018 for its Southern California member Radio stations, clients, advertising agencies, media buying services, industry associations, PR firms, and the press, via its website at

The SCBA Quarterly Market Guidance Report is the only comprehensive study in the nation into specific market conditions, Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for upcoming Q2 Radio and media advertising strategies. The report is published prior to each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in the country’s largest economic region as well as the largest Radio revenue market in the United States.

Southern California Broadcasters Association White Paper Report

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