SCBA Digital Information Series Continues

We continue our SCBA Digital Information Series with a closer look at digital ad spending with automotive OEMs, their strategies, and how it all relates to the local dealers and dealer associations. Despite all the current claims of ad fraud, bots, and lewd/controversial ad placements, auto manufacturers continue to grow their national ad budgets at a furious pace in Digital. In fact, aside from retail, national auto manufacturer spending is the largest category for non-radio digital platforms and will grow by 21% in 2018. The nagging issue for the auto industry is trying to coordinate the massive national digital vehicle campaigns to the local dealer efforts and encouraging dealers to spend more in digital as well. (READ MORE)

Southern California Broadcasters Association White Paper Report

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