Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q1 2018.



Los Angeles, CA, December 19, 2017 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the first quarter of 2018 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at www.scba.com.

The SCBA Quarterly Market Guidance Report is the only comprehensive study in the nation into specific market conditions, Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q1 Radio and media advertising strategies. The report is published prior to each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in the country's largest region as well as the largest Radio revenue market in the United States.

We are projecting growth in Q1 for a number of client categories; caution for others, as well as projected stability in our Southern California markets,” said SCBA President Thom Callahan. “increased ratings, anticipated political advertising, and a strong regional economy all point to an encouraging start to 2018.”

The SCBA Quarterly Market Guidance Report is a forward-looking analysis into the upcoming and critical first quarter for Southern California and provides advanced planning and information into recommended strategies for agencies, clients, and its members.

SCBA Quarterly Market Guidance Report for the first quarter of 2018

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