SCBA Publishes New White Paper on Ecommerce

With this new SCBA White Paper: A Primer on e-commerce Platforms, the SCBA launches a new initiative to help our members gain a better understanding of various digital and Ecommerce platforms. By learning about the opportunities and challenges in this fast changing retail and digital environment, we can all assist and advise our clients from a true and trusted consultative role.
Radio's place in Ecommerce is vital to a successful digital strategy as the attached document will reveal. Being a part of the conversation and offering real value using Radio as the solution, makes all of us true partners in our clients' success.

We hope all members find this SCBA White Paper useful as we meet together at the corner of Radio and Digital.

Southern California Broadcasters Association White Paper Report

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