Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q4 2017

The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at

The SCBA Quarterly Market Guidance Report is the only comprehensive study into specific market conditions, Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q4 Radio and media advertising strategies. The report is published prior to each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in the country's largest region as well as the largest Radio revenue market in the United States.

“Some of our largest client categories are in disruptive industries,” said SCBA President Thom Callahan.” Now more than ever, The SCBA Quarterly Market Guidance Report is researched and written to provide an informative guide for advertisers wanting factual Radio and media information for Southern California, the most dynamic region in the Unites States,” said Callahan.

SCBA Quarterly Market Guidance Report for the Q4 2017

Southern California Broadcasters Association White Paper Report

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