Auto Path To Purchase


The SCBA and Nielsen Audio has partnered to create a compelling new research study on actual automotive customers in Southern California and what drives them to purchase. With capacity crowds attending in both Los Angeles on June 7 and San Diego on June 8, the events were very successful. Universal response from automotive clients, agencies, and our members has been overwhelming. The study, which is entitled, ”The Local Path to Automotive Purchase” is now available for both markets. (see links) We also have a larger strategy for this study which we will outline shortly.

This ground breaking event was also recorded and a complete video of the day in Los Angeles will be posted shortly. More to come on this exciting study and the enhanced value of AM/FM Radio in Southern California.

SCBA Los Angeles wide screen RT AUDIO 6-6-17
SCBA Los Angeles wide screen RT AUDIO 6-6-17 with SPEAKER NOTES

SCBA San Diego wide screen RT Audio 6-6-17
SCBA San Diego wide screen RT Audio 6-6-17 with SPEAKER NOTES

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