Department: Marketing & Promotions
Station/Call Letter: 710, AM
Job Title: Marketing Manager
Contact: Tommy Lam
Contact Email:
Contact Phone Number: 213-284-7125
Experience needed: Basic Qualifications • At least 5 years working in a media company • A proven understanding of marketing strategy, including campaign development, creative process, budget management, and ROI analysis • Skilled in social media comprehension and execution across Facebook, Twitter and Instagram • Possess excellent verbal and written communication skills • Ability to work in an extremely fast paced environment with tight deadlines • Experience working with Adobe Creative Suite skills including Photoshop, Illustrator, and After Effects Required Education • Bachelor's Degree in marketing, communication arts, or new media or equivalent combination of education and experience.
The Marketing Manager assists the Marketing Director in the development of overall marketing and advertising strategies in promotion of ESPNLA Audio. He/she will also contribute to maintaining the awareness and engagement of the overall ESPNLA brand by leading marketing, digital and social campaigns and managing projects in a creative environment.

Title: Marketing Manager, Audio

• Develop targeted, performance-based marketing plans for various content and platform priorities
• Spearhead and manage the creation of key art, topical promotions, radio, digital, social deliverables and more
• Coordination with show producers to identify content, promotion of guests, BTS content, etc. to drive engagement and listenership to ESPNLA 710AM
• Execution of strategic initiatives including: company priority initiatives, sales executions, on-air promotions and promotional events
• Work internally with Sales and Programming to develop multi-platform sponsorship programs and recap campaigns
• Maintain direct relationships across internal departments and serve as day-to-day contact/project manager for all specific marketing initiatives
• Develop digital and social content for our radio play-by-play partners: Lakers, Rams, USC and LAFC
• Trains part-time staff on creation of promotional event creative, copy writing and video editing
• Sports take place on nights, weekends and holidays – and those shifts will be regular and required

Apply Online

Job Home | back

Southern California Broadcasters Association White Paper Report

Southern California Broadcasters Association White Paper Report

Home page
Get Acrobat Reader
Copyright Β© 2019 SCBA and MediaSpan
Part of the MediaSpan Network