Local Media San Diego
Department: Sales
Station/Call Letter: 91X/Z90/Magic 925, FM
Job Title: Digital Sales & Content Manager
Contact: Angelique DaSilva
Contact Email: adasilva@lmasandiego.com
Contact Phone Number: 858-888-7031
Fax Number: 858-888-7099
Experience needed: 3 years of digital campaign management. Demonstrate ability to work at a fast pace with attention to detail on execution of digital campaigns.
Description:
• Responsible for strategy, creation, execution, monitoring, optimization and reporting for all digital campaigns.
• Oversee inventory management for display ads, mobile display, mobile apps, rich media, newsletters, lead generation, pre-roll, page sponsorship, streaming, texting and new content.
• Support Account Executives with presentations on how to position digital, convert CPP & GRP to CPM. Put together the digital line-items in proposals. Create break-outs of costs line-itemed for each digital asset and make sure entered properly into Marketron.
• Attend client meetings with Account Executives as our “Digital Expert”.
• Work with Director of Event Marketing & Digital Sales and Director of Digital to build out programmatic advertising sales platform, first and third party data offerings, geo-targeting capabilities, database development, and new digital content.
• Act as liaison with Programing & Promotions to execute monetization and promotion of new digital content.
• Fulfillment of all Digital Sales campaigns including creation of ad units, trafficking assets, entering data into Triton’s TAP system, running delivery reports, and optimizing campaigns as needed.
• Mannage AE pending for all non-spot and events in the system. Create all reports for management on pending budgets for both Digital Sales and Events.
• Attend Sales Meeting, NTR/Non-Spot Digital Sales Manager Meeting, and Web Production Meeting. Enter all action items into PromoSuite and Triton TAP system.
• Become an expert on the current digital space and our competition in radio and other mediums.
• Be a major contributor to the Event Marketing & Digital Sales team. Come to work every day with a fabulous attitude and the willingness to jump in to assist on any project as needed.

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