It was a great day for Southern California Radio as the SCBA and Nielsen Audio partnered together to present the Nielsen Radio ROI for Advertisers Event, on Thursday, October 30th. This compelling SCBA sponsored event was a complete sell out at the incredible iHeartRadio Theater in Burbank, CA. So Cal Radio’s clients and agencies saw convincing new research about Radio’s ROI and its effectiveness with the consumer. The event was about creating a new value model for Broadcast Radio. One that is based on actual consumer purchasing, Radio’s effectiveness to influence that purchase, and the empirical data to overwhelming prove Radio’s enormous return on an advertiser's investment.
Pictured: [L-R] Thom Callahan, President, SCBA with Jon Miller, Director of Global Marketing and Communications, Matt O’Grady, EVP and Managing Director of Local Media, Bill Rose, SVP, Local Media Client Services, and Danny Monistere, VP of Policy and Guidelines, all with Nielsen Audio.
Radio ROI presentation