SCBA Quarterly Market Guidance Reports

Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q3 2017
The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the third quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at www.scba.com.
The SCBA Quarterly Market Guidance Report is the only comprehensive study into specific market conditions, Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q3 Radio advertising strategies. The report is published prior to each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in the country's largest region as well as the largest Radio revenue market in the United States.

SCBA Quarterly Guidance Report Q2 2017
The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the second quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press. TheSCBA Quarterly Market Guidance Report is a comprehensive study into market conditions, Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q2 Radio advertising strategies. The report is published prior to each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in the country's largest region as well as the largest Radio revenue market in the United States.

SCBA Quarterly Guidance Report Q1 2017
The Southern California Broadcasters Association is pleased to publish its Quarterly Market Guidance Report covering the Southern California region for the first quarter of 2017. This report is for SCBA member use as well as an ongoing service for clients, advertising agencies, the press, and media buying services that are planning to buy Southern California Radio advertising in the first quarter of 2017. The report looks primarily at the upcoming quarter and provides critical insight into the regional economy, Radio growth trends worth noting, advertising category trends, as well as additional market-driven insight from our member stations' management.

SCBA Quarterly Guidance Report Q3 2016
The SCBA Quarterly Market Guidance Report is a comprehensive look into Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q3 Radio advertising strategies. The report is published each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in the important market and consumer trends for the largest Radio revenue market in the United States.

SCBA Quarterly Guidance Report Q1 2016
The Q1 2016 SCBA Quarterly Market Guidance Report, a service for SCBA members, agencies, clients, and planners, can now be downloaded here. The report provides critical Q1 guidance on Southern California for those investing in expanding their market share and brand awareness. The report looks at the economy, job growth, key sectors, regional economic news for our region, and key trends in Southern California Radio.

SCBA Quarterly Guidance Report Q4 2015
We begin the 2015 fourth quarter report with a deeper look at the region's economy and its impact on advertisers, consumers, and the business environment of Southern California over the next 90 day planning period beginning September 28 through December 31, 2015.

SCBA Quarterly Guidance Report Q1 2015
This report is a service for clients, advertising agencies, and media buying services that are planning to buy Southern California Radio advertising in the first quarter of 2015. The report looks primarily at the upcoming quarter and provides critical insight into the regional economy, Radio trends worth noting, competitive trends worth noting, advertising category trends, as well as additional market-driven insight from our member stations' management.

SCBA Quarterly Guidance Report Q4 2014
We begin the 2014 fourth quarter report with an in-depth look at the region's economy and its impact on advertisers, consumers, and the business environment of Southern California over the next 90 day planning period beginning October 1 through December 31, 2014. Our report commences with key economic indicators from the Los Angeles Economic Development Corporation which was released on August 21 and reflects activity through July 2014.

SCBA Quarterly Guidance Report Q3 2014
We begin the 2014 third quarter report with an in-depth look at the region's economy and its
impact on advertisers, consumers, and the business environment of Southern California over
the next 90 day planning period beginning July 1 through September 30, 2014
.

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