SCBA Quarterly Guidance Report Q1 2017



SCBA Quarterly Guidance Report Q1 2017
The Southern California Broadcasters Association is pleased to publish its Quarterly Market Guidance Report covering the Southern California region for the first quarter of 2017. This report is for SCBA member use as well as an ongoing service for clients, advertising agencies, the press, and media buying services that are planning to buy Southern California Radio advertising in the first quarter of 2017. The report looks primarily at the upcoming quarter and provides critical insight into the regional economy, Radio growth trends worth noting, advertising category trends, as well as additional market-driven insight from our member stations’ management.
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