Thursday, October 30, 2014
Please join Nielsen Audio and the Southern California Broadcasters Association at a special research event that showcases the value of Southern California Radio and Nielsen’s new research on the link between Radio advertising and its impact on ROI and its effectiveness. We will also review the latest information on digital audio measurement and showcase the compelling new assets for consumer research and audience measurement that the acquisition of Arbitron by Nielsen affords the Radio buying community.
8:30 – 9:00 AM: Continental breakfast
9:00 – 11:15 AM: Nielsen/SCBA Radio Event
Location: iHeartRadio Theatre
3000 Alameda Blvd., Burbank, CA 91523
There are two parking lots within a block of the venue.
Reservation Deadline: October 16, 2014.