New York, New York – December 8, 2008 - Rick Boyko, acclaimed Director of the Virginia Commonwealth University (VCU) Brandcenter and former co-president and chief creative officer of Ogilvy & Mather, North America, will serve as Chief Judge for the 2009 Radio-Mercury Awards, to be held June 17, in New York City.
“Words are a powerful way to convey an image,” Boyko stated. “The auditory quality of the spoken word adds the dimension of sound, evoking an even higher level of engagement, especially when it’s delivered in the right environment. In Radio, what is said, how it’s said and where it’s said are equally important.”
“Rick is known as a brand-builder,” noted Jeff Haley, President and Chief Executive Officer of the Radio Advertising Bureau (RAB) and Co-Chair of the Radio Creative Fund (RCF). “He has worked collaboratively across media to steer the message. We are honored to have him bring his own knowledge and perspective to the 2009 judging panel.”
Rick Boyko Creative Leader
Boyko has been teaching at the award-winning VCU Brandcenter since 2003. Ranked the #1 ad school internationally by Creativity Magazine, the VCU Brandcenter’s graduates go on to fill some of the top advertising spots in the country. Since his arrival, the Brandcenter’s curriculum has expanded to include the first-ever tracks in creative brand management and digital technology.
Additionally, the school was recognized by Business Week Magazine as one of the top design business schools in the world and most recently Advertising Age recognized it as the #1 digital media and marketing school in the country.
Throughout his career, Rick Boyko has won numerous advertising awards. He is most proud, however, of his passion project, Brotherhood, a coffee table book honoring the firemen who perished on September 11, 2001. Selling more than 200,000 copies, the $1.5 million in proceeds went directly to the firemen’s families, and Rick was designated an honorary deputy chief in the FDNY.
The Radio-Mercury Awards
The Radio-Mercury Awards, the only competition exclusively devoted to Radio, was established in 1992 to encourage and reward the development of effective and creative Radio commercials. The annual Radio-Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 16,000 commercials have competed for over $2.8 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the Radio industry, governs the Radio-Mercury Awards. Last year, the $100,000 Grand Prize was awarded to TBWA\Chiat\Day NY.
To listen to all of the 2008 Radio-Mercury Award-winning spots or for more information, please visit www.RadioMercuryAwards.com or call 212-681-7207. Information on how to enter the 2009 Radio-Mercury Awards will be available soon on the website. Additional details on this year’s anticipated event and the call-to-enter dates will be announced shortly.