Recent Press Releases

Southern California Broadcasters Association President to Speak at J.D. Power/NADA Automotive Conference
Los Angeles, CA, November 15, 2017 – Southern California Broadcasters Association (SCBA) President, Thom Callahan, will be a featured speaker at the J.D. Power/NADA automotive industry event entitled; “Automotive Conference-LA” on November 28th in Los Angeles.


Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q4 2017
Los Angeles, CA, September 20, 2017 –
The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at www.scba.com.

Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q3 2017.
Los Angeles, CA, June 26, 2017 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the third quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at www.scba.com.

Southern California Broadcasters Association and Nielsen Audio Collaborate on a New Study Showcasing Broadcast Radio's Ability to Reach and Motivate Auto Buyers
Los Angeles, CA, June 14, 2017 – The Southern California Broadcasters Association, (SCBA) along with Nielsen Audio, has collaborated on an in-depth study of vehicle buyers in both Los Angeles and San Diego. The very first automotive research study conducted just for Southern California Radio. entitled, “The Automotive Path to Purchase Study,” showcases critical new findings about the value of AM/FM Radio in Southern California for the automotive industry.
Los Angeles Auto Path to Purchase
San Diego Auto Path to Purchase

Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q2 2017
The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the second quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at www.scba.com.

Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q1 2017.
The Southern California Broadcasters Association is pleased to publish its Quarterly Market Guidance Report covering the Southern California region for the first quarter of 2017.This report is for SCBA member use as well as an ongoing service for clients, advertising agencies, the press, and media buying services that are planning to buy Southern California Radio advertising in the first quarter of 2017. The report looks primarily at the upcoming quarter and provides critical insight into the regional economy, Radio growth trends worth noting, advertising category trends, as well as additional market-driven insight from our member stations' management.

Southern California Broadcasters Association Celebrates 79 Years of Continuous Service
Los Angeles, CA, December 12, 2016 – The Southern California Broadcasters Association (SCBA) announced today that Tuesday, December 13, 2016 will mark 79 years of continuous service to its AM/FM Radio members in Southern California.

 

San Diego Radio Broadcasters Association Votes to Merge into the Southern California Broadcasters Association
The Southern California Broadcasters Association (SCBA) has announced that the San Diego Radio Broadcasters Association has merged all of its membership into the SCBA effective September 1, 2016. This merger will make the SCBA the largest Radio advocacy organization of its kind in the United States.

SCBA Releases its Extensive Quarterly Market Guidance Report for Q3 2016 - 6/15/16
The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for Q3 2016 for clients, advertising agencies, media buying services, its Radio member stations, and the press.

Mayor Eric Garcetti to be Keynote Speaker at SCBA Outstanding Achievement in Radio Advertising Awards Luncheon set for October 21st in Los Angeles
SCBA and SCBA's Sales Management Leadership Council honored Wells Fargo Bank, Molina Health Care, San Diego County Credit Union, Beverly Hills Physicians, and Rich Uncles Investments at their annual SCBA Outstanding Achievement in Radio Advertising Awards on October 21st at a luncheon held in the Grand ballroom at the Universal Sheraton Hotel in Universal City, CA. Based on committee voting, the awards represent the very best in both creative and effective radio commercials using both Southern California's Radio and digital platforms.

SCBA Releases its Quarterly Market Guidance Report for Q4 2015 - 9/15/15
SCBA has published its SCBA Quarterly Market Guidance Report for Q4 2015 for clients, advertising agencies, media buying services and its Radio member stations. The report is a comprehensive look into Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q4 Radio advertising strategies.

SCBA President Posts "Push back on DERP" - 7/15/15
SCBA President Thom Callahan uncovers the DERP surrounding Broadcast Radio. In it, he defines DERP as a “South Park” term used on the animated cable series. DERP means people who keep saying the same thing no matter how much evidence accumulates that it's completely wrong.

SCBA Releases its Quarterly Market Guidance Report for Q2 2015 - 3/18/15
SCBA has published its SCBA Quarterly Market Guidance Report for Q2 2015 for clients, advertising agencies, media buying services and its Radio member stations. The report is a comprehensive look into Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q2 Radio advertising strategies.

SCBA Announces Classroom and Online Spring 2015 Radio Sales Training Schedule - 2/18/15
SCBA announced today their exclusive Spring 2015 Southern California Broadcasters University (SCBU) Radio and Digital Sales Training Classes for both classroom and LIVE online enrollment. Both platforms of instruction are scheduled to begin the week of March 23, 2015

SCBA Releases its Quarterly Market Guidance Report for Q1 2015- 1/5/15
The SCBA Quarterly Market Guidance Report is a comprehensive look into Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q1 Radio advertising strategies. The report is published each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in the important market and Radio trends of Southern California.

 

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