More Than A Walkman!

Jacobs Media’s mobile guy, Paul Jacobs, takes a look at a new Google study about mobile – “The Mobile Movement.” Here’s his “take” on this great report and the changing mobile environment:

Google has just released a new study - "The Mobile Movement:  Understanding Smartphone Usage" - that provides important findings for any brand that has ventured into the app space, especially radio and other media. For stations that merely have an app that streams, there is data that suggests much greater potential for the melding of radio and mobile.

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Southern California Broadcasters Association White Paper Report

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