Mission and Goals

About Southern California Broadcasters Association

The Southern California Broadcasters Association is a trade organization that serves advertising agencies, clients, and the community on behalf of radio broadcasters throughout Southern California. The SCBA provides market research and information, sales training, educational programs, community outreach, and EEO employment assistance. Our primary mission is marketing the power and value of radio as an important part of any communications strategy that targets Southern Californians.

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AM/FMRADIOREMAINS AUDIO SERVICE USED BY MOST AMERICANS

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