Memo to Political Campaigns: RADIO WORKS!

Spending has increased on political ads on the Radio, which are more effective at targeting a candidate's intended audience, strategists said.

The attached link in the New York Times will come as no surprise to Southern California Radio. The words "captive audience", "paying attention", and "targeted listeners" are not being used by ad agencies but instead by campaign managers, all praising Radio!

Southern California Broadcasters Association White Paper Report

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