Hispanic Radio listening now at 97%

  • 97% of the Latino population tunes into radio each week.
  • Since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million).
  • In the next five years, Hispanics are projected to account for 53% of the U.S. population growth.
  • Differences in birthplace, country of origin, generation, and language preference play a role in how Hispanics consume all media.
  • Three out of four Hispanics who were born in the U.S. are between the ages of 2 and 34.
  • Radio reaches almost 15 million Hispanic Millennials.
  • Younger listeners are bicultural. They spend more time with Pop CHR and Hot AC than with Mexican Regional. However, regardless of age and country of origin, 85% agree that their culture is important.
  • Radio is local in reach and to best reach different segments of Hispanic radio listeners, itís crucial to understand their background.

The Power & Value of Radio - Hispanic supplement

Southern California Broadcasters Association White Paper Report

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