General Sales Managers Council is Back! 6-20-13

The General Sales Manager Council of the Southern California Broadcasters Association has reunited and met in session to review its Fall 2013 sales training program and its annual SCBA Advertiser Awards Luncheon. The Council serves as an important advisory board to the SCBA on Southern California Radio revenue, sales training for its sales teams, Advertiser recognition, relevant research material, critical sales appointments, and any opportunities and issues vital to the economic growth of our industry in Southern California. The Council shared a number of great ideas with SCBA President Thom Callahan, SCBA Director of Events and Member Services, Ellen Dostal, and SCBA Director of Research, Liz Fancher.

Pictured at the Council meeting are [Seated from Left]: Derek Beesemyer, GSM/KDAY; Jim Coronado, Sales Manager/Univision Radio; John Bassanelli, GSM/KTWV; Peter Martinez, GSM/KBIG/KOST/KHHT. Standing: Ryan Lieberman, GSM/KAMP; Tracey Larrabee, GSM/KCBS; Scott Springer, GSM/KROQ; Thom Callahan, SCBA; Edna Trager, LSM/KNX; Janet Brainin, DOS/GSM/KPWR; Kane Biscaya, GSM/NSM/KKGO/KMZT; Bob Hastings, DOS/Salem LA; Chet Thompson, GSM/KRLA and Amber Perry, GSM/KRTH.

The SCBA thanks each of the Council members for their time, dedication, and passion for the advancement of Radio and professional sales training for all of its integrated advertising platforms.

Southern California Broadcasters Association White Paper Report

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