Edith Whaley: May 16, 1996

Veteran ad woman Edith K. Whaley has been awarded the Lifetime Achievement Award by the Southern California Broadcasters Association. Whaley is the former Vice President and Account Director for Century City-based International Communications Group, which she joined in 1981.

Ms. Whaley is the first woman to receive the honor, which is given to individuals who have made a substantial contribution to the Southern California radio community. With more than forty years in advertising, Ms. Whaley’s experience includes media buying, media planning, sales and account supervision. As ICG's resident "radio guru," she brought a special expertise and point of view to the planning and purchase of radio.

Her career began in 1951 as an on-camera spokesperson for both network and spot television, and, for a number of years, she specialized in political advertising.

She has overseen media activity for such advertisers as Great Western Bank, Chrysler, Dodge, Burger King, Campbell Soups, California Tree Fruit, Petco, Pennziol, Gumout and Jiffy Lube.

Her past affiliations include Eisaman, Johns & Laws and BBDO/LA. She also headed the Edith K. Whaley Co., which handled media planning and placement for Thrifty Drug Stores and Clothestime. The company also provided media services to N.W. Ayer.

Ms. Whaley also served for years as a director of the Advertising Industry Emergency Fund.

Southern California Broadcasters Association White Paper Report

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