Dennis Holt: June 1, 2000

Dennis Holt, founder of Western International Media the man who invented the media buying service and built it into a multi-billion dollar industry, has been honored with SCBA's Lifetime Achievement, Man of the Millennium Award.

Born and raised in South Central Los Angeles, Holt graduated from Manual Arts High School. At 13 he went to work as a stand-in on TV's "The Adventures of Ozzie and Harriet" -- not because he dreamed of a show business career, but to support his family after his father suffered a debilitating heart attack. More athlete than actor, Dennis was later invited to attend USC on a baseball scholarship.

After graduating from USC, he joined RKO and sold radio airtime in Los Angeles and San Francisco, and television time in New York. In 1965, while in New York, Dennis and a friend came up with an idea that would eventually set the advertising world on fire. It was here that his vision of a company that could provide a media buying service representing advertisers large and small was born. After four successful years, Dennis sold his stake and moved from New York to Los Angeles where he founded Western International Media Corporation, which today has become a 30 billion dollar industry.

Dennis also serves as Chairman/CEO of Patriot Communications LLC, an industry leader in the delivery of communication services ranging from sophisticated dealer locator services -- the Patriot Dial Direct System and InstaLink -to operator teleservices, database marketing and Internet services. Patriot is one of the fastest growing communications service bureaus in the country.

In addition to his extraordinary business accomplishments, Dennis' achievements include an impressive list of honors such as the 1998 Horatio Alger Award, the Life Saver and Golden Life Saver Awards from the Advertising Industry Emergency Fund, the Silver Medal Award from the Los Angeles Ad Club and the WSAAA's Leader of the Year.

To date he has built a 7,000 acre wetland wildlife preserve in South Carolina and is continuing to acquire properties contiguous to the current reserve. He also maintains directorship of many community service organizations such as St. Johns Hospital, Skirball Cultural Center, The John Douglas French Alzheimer's Foundation, and sits on the Boards of Westwood One and The AdExchange.

Southern California Broadcasters Association White Paper Report

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