Southern California Broadcasters Association
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| Today’s consumers face a growing array of devices and ways to connect with content–giving them the option to connect anytime, anywhere—and marketers are scrambling to capture their attention. But in their mad dash to engage consumers, marketers have had a constant companion as new products have been brought to market: radio.
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 Our Fall SCBU Sales Training program has had record total attendance this season. Our classes have attracted new and newer professional sellers as well as people wanting to start a career in Radio sales and sales assistants wanting to move up to a sales position. All of our enrolled students have one important quality in common; the desire to grow and improve their professional sales skills, no matter what stage they are in with their careers! |
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 The Southern California Broadcasters Associations hosted the 2nd Annual Outstanding Achievement in Radio Advertising Awards on October 24th. Radio honored 4 great advertisers whose creativity and effective use of Radio were selected to win our prestigious awards. Our winners were Cedars Sinai, AIS Insurance, Southern California Ford Dealer Association and In-N-Out Burger. Additionally, the SCBA awarded a special Lifetime achievement award to Cal Worthington and was accepted by his grandson, Nick. |
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 Both stations offered free music stages to this great event. |
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 Starting November 1 2013, Radio listeners in the Antelope Valley will now be able to enjoy great country music on the new KGIL, 98.5 FM, which will become a simulcast of KKGO-FM, Go Country 105 from Los Angeles. |
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 At their recent General Sales Manager Council meeting, the SCBA and the GSMC honored Bill Denton, GSM of KIIS and KSYR, for his years of great service as Chair of the GSM Council. |
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| Why Radio is still the most powerful and compelling advertising platform today
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 For the first time since assuming office on July 1, Los Angeles Mayor Eric Garcetti will be featured on a live, listener call-in show, “Ask the Mayor,” to air exclusively on KNX 1070 NEWSRADIO. The hour-long, quarterly program will debut on Thursday, October 24 at 10:00 am. |
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 ESPNLA and the Los Angeles Lakers have reached an agreement to extend their radio play-by-play relationship for seven more seasons, keeping the iconic NBA team on ESPNLA through the 2019-2020 season. |
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 Spanish language radio stations in California and Reno, Nevada owned by Lazer Broadcasting Corporation completed a 42-hour fundraising Radiothon Friday evening benefiting local children’s hospitals with a record-setting $850,000 pledged or donated by listeners. |
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 The Southern California Broadcasters Association’s (SCBA) Board of Directors has voted in a new slate of officers for the 2014-2015 term. (more) |
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| Earlier this week a group of 39 State Attorneys General wrote to the US Food and Drug Administration encouraging the regulation of electronic cigarettes as a tobacco product. Currently the sale and advertising of e-cigarettes falls in a gray area of speculation due to the antiquated regulations of traditional tobacco products. (more) |
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 In recognition of his years of service and leadership to the Southern California Broadcasters Association, and on behalf of the board of directors, the SCBA presented Steve Carver, Senior Vice President/Market Manager, CBS Radio-LA with a special award for his leadership and stewardship of the SCBA. |
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 Confidence and a strong belief in Southern California Radio were a consistent topic of conversation when the SCBA put its spotlight on Mike Thompson's RV Super Stores. We had the opportunity to talk with Mellanie Ingle, President of Mingle Agency, whose client is Mike Thompson's RV Superstores. |
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 As you are aware, the record labels are once again pressuring Congress to enact a “royalty payment” from Radio so that labels can earn additional revenue from Radio industry airplay. It is our position that the Radio industry already pays BMI, ASCAP, and SESAC millions of dollars each year to cover musical performing rights and honors the creative and intellectual copyright protection with our payments, of which its creativity so deserves. (more) |
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 After a long Conga line of opinionated and less than researched “press” on the supposed decline of our industry, the actual facts once again prove that this dynamic and ubiquitous monster we call Radio just keeps growing! The Miller Kaplan Arase X-Ray report for June 2013 is filled with good news for Southern California Radio. While overall revenue growth is very encouraging, there is a robust trend line and highlights that demand our collective attention…and applause. (more) |
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| The Southern California Broadcasters Association (SCBA) has announced that Amber Perry, General Sales Manager of KRTH-FM, Los Angeles, will act as Chairperson of the General Sales Managers Council for Southern California Radio members. (more) |
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 KWVE-FM, 107.9 and KWVE-AM 660 are riding a great wave of success with their Christian formats in Southern California. (more) |
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 Thom visited ESPNLA's studios and offices at LA LIVE to congratulate Matthew Mallon and his sales team on their record breaking first 6 months of On-Air and Digital sales growth for 2013. (more) |
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 Val Maki, Vice President, Emmis Communications, and Market Manager for KPWR-FM, meets with Thom Callahan, SCBA President, to discuss SCBA initiatives including the launch of this Fall's SCBU Sales Training classes (now forming) as well as this Fall's "Best Radio Advertisers" event. (more) |
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 15,000 Super Estrella 107.1FM fans jammed the Staples Center in LA on Saturday night, July 20 for great music and a great party. This kind of excitement and sold out event, generated by one radio station, must be seen to be believed and could never be measured by Arbitron. (more) |
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 We urge all our member stations to check out the new ACCOUNT MANAGER web based CRM system from the RAB. The easy to navigate system will help your sales staffs become even more efficient with their time and all of their account management activity. (more) |
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 The General Sales Manager Council works closely with the SCBA on a number of projects and events including the SCBU Sales Training program for new Account Executives, coming up in September. (more) |
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 The three hour seminar provided a wealth of information about how to effectively use social media to enhance relationships with listeners, build following, and accomplish your station's goals. Our thanks to the California Broadcasters Association for bringing it to Southern California. (more) |
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 We welcome our newest SCBA members to the SCBA board of directors and the GSM Council. (more) |
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 SCBA president Thom Callahan congratulates the senior management team of Gold Coast, High Desert, and Rincon Broadcasting LLC and LC Media LP for their continued membership and support of the SCBA. (more) |
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 SCBA president Thom Callahan reviews upcoming events and strategy with SCBA Executive Board member and Secretary of the board of directors for SCBA, Marko Radlovic, President and Market Manager for Team Cumulus Los Angeles, KABC-AM and KLOS-FM. (more) |
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 The President and CEO of the Radio Advertising Bureau (RAB), Erica Farber, discusses future plans for working together with SCBA president, Thom Callahan. (more) |
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 SCBA President Thom Callahan met with Clear Channel Music and Entertainment in los Angeles this week to conduct a research and sales strategy session. (more) |
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 We are pleased to announce that, by popular request, your SCBA is once again posting our member stations’ job openings, effective June 26, 2013. Simply click on “Career Opportunities” from the menu bar on the left, and then click Submit a Job Posting. (more) |
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 The SCBA thanked U.S. International Media for their long term support and belief in the reach and effectiveness of Southern California Radio for their many clients. (more) |
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 The General Sales Manager Council of the Southern California Broadcasters Association has reunited and met in session to review its Fall 2013 sales training program and its annual SCBA Advertiser Awards Luncheon. The Council serves as an important advisory board to the SCBA on Southern California Radio revenue, sales training for its sales teams, Advertiser recognition, relevant research material, critical sales appointments, and any opportunities and issues vital to the economic growth of our industry in Southern California. (more) |
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 SCBA President Thom Callahan met with Mt. Wilson FM Broadcasting, Inc. over lunch to discuss their success and their pro-active involvement in the SCBA. (more) |
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 SCBA President Thom Callahan held discussions today on a variety of Radio topics with Bonneville’s classic rock station, KSWD-FM, 100.3 The Sound. (more) |
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 Congratulating Univision Radio on their strong Q2 revenue and ratings performance, SCBA president Thom Callahan meets with Jason Strongin, Vice President/Director of Sales, Radio Sales- Los Angeles and Jaime Jimenez, Executive Vice President/General Manager, Univision Communications, Los Angeles. (more) |
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 SCBA president Thom Callahan visited with Entravision Radio this week to discuss their successful sales strategy and the dynamic Hispanic community they so proudly serve. (more) |
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 Thom had a great meeting with VP/GM Terry Fahy and his sales teams at Salem Radio this moring. Their warm welcome was appreciated. Salem Radio in Los Angeles are quality broadcasters serving Southern California, their listeners, and the communities in which they live and work. Please check out their Memorial Day Military Appreciation Day video at www.krla870.com. A wonderful event to honor our men and women in uniform and great Radio! Thanks Salem Radio for your great work. They are proud members of the SCBA.
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