Highlights

Rage Against the Machines

It is not without some satisfaction to know that 2017 was a disruptive year for digital advertising. Proctor and Gamble and JP Morgan pulled over $200 million dollars out of their digital ad budgets based on poor ROI results, or to use digital's term, ROAS or Return on Ad Spend. Meanwhile, Facebook has endured blistering criticism and scrutiny about the accuracy of their audience data and reporting standards. ...continue reading

Southern California Broadcasters Association Celebrates 80 Years of Continuous Service

Los Angeles, CA, December 11, 2017 – The Southern California Broadcasters Association (SCBA) will mark its 80th year of continuous service as the “Voice and Advocate” for Southern California Radio on December 13th, 2017, making the non-profit association the oldest and largest of its kind in the United States. The trade association was formed in Los Angeles on December 13th, 1937. ...continue reading

The SCBA Consultative Account Management Series

SCBA is introducing another new service for its members. The SCBA Consultative Account Management series will be timely information to assist your sales teams and their clients to maximize their Radio investment and to reconsider their media allocations. ...continue reading

SCBA Publishes New White Paper on Ecommerce

With this new SCBA White Paper: A Primer on e-commerce Platforms, the SCBA launches a new initiative to help our members gain a better understanding of various digital and Ecommerce platforms. By learning about the opportunities and challenges in th ...continue reading

SCBA President writes new post about “Media Reallocation Now”

“Media Reallocation is based on an unshakeable belief (backed by facts) that Radio and its numerous digital platforms can be more efficient and effective than other media and should be earning a larger share of our clients’ precious ad budgets. Not because we are greedy; but because we want our clients to invest their media dollars wisely. By doing so, their success and ours are assured. Real partners in business do that,” said SCBA President Thom Callahan. ...continue reading

SCBA News Now
More News and Information
It is not without some satisfaction to know that 2017 was a disruptive year for digital advertising. Proctor and Gamble and JP Morgan pulled over $200 million dollars out of their digital ad budgets based on poor ROI results, or to use digital's term, ROAS or Return on Ad Spend. Meanwhile, Facebook has endured blistering criticism and scrutiny about the accuracy of their audience data and reporting standards. ...continue reading
Los Angeles, CA, December 19, 2017 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the first quarter of 2018 for its Southern California member Radio stations, cli ...continue reading
Los Angeles, CA, December 11, 2017 – The Southern California Broadcasters Association (SCBA) will mark its 80th year of continuous service as the “Voice and Advocate” for Southern California Radio on December 13th, 2017, making the non-profit association the oldest and largest of its kind in the United States. The trade association was formed in Los Angeles on December 13th, 1937. ...continue reading
Los Angeles, CA, November 15, 2017 – Southern California Broadcasters Association (SCBA) President, Thom Callahan, will be a featured speaker at the J.D. Power/NADA automotive industry event entitled; “Automotive Conference-LA” on November 28th in Los Angeles. ...continue reading
Southern California Broadcasters Association White Paper Report

Member Stations
  • 1007-KFMB-FM
    1007-KFMB-FM
  • AM760-KFMB-AM
    AM760-KFMB-AM
  • XPRS-XHPRS_105.7 MAX
    XPRS-XHPRS_105.7 MAX
  • XPRS_1090 AM
    XPRS_1090 AM
  • XEPE_1700 ESPN
    XEPE_1700 ESPN
  • Invasora94
    Invasora94
  • Uniradio-1470
    Uniradio-1470
  • La Poderosa 860
    La Poderosa 860
  • Invasora 99.7
    Invasora 99.7
  • 1065 Que Buena
    1065 Que Buena
  • 102.9
    102.9
  • Pulsar 107
    Pulsar 107
  • Energy
    Energy
  • KSSX
    KSSX
  • KIOZ
    KIOZ
  • KGB
    KGB
  • KHTI
    KHTI
  • KIRN
    KIRN
  • KABC
    KABC
  • KKUU
    KKUU
  • KYXY
    KYXY
  • KWIZ
    KWIZ
  • KYSR
    KYSR
  • KUTY
    KUTY
  • KTWV
    KTWV
  • KVFG
    KVFG
  • KTIE
    KTIE
  • KTMQ
    KTMQ
  • KTNQ
    KTNQ
  • KTDD
    KTDD
  • KSSE
    KSSE
  • KSON
    KSON
  • KSWD
    KSWD
  • KRTH
    KRTH
  • KSCA
    KSCA
  • KROQ
    KROQ
  • KRLA
    KRLA
  • KRCD
    KRCD
  • KQAV
    KQAV
  • KRAK
    KRAK
  • KPLM
    KPLM
  • KPWR
    KPWR
  • KOST
    KOST
  • KNZR
    KNZR
  • KOSS
    KOSS
  • KOGO
    KOGO
  • KNX
    KNX
  • KMZT
    KMZT
  • KNWZ
    KNWZ
  • KMYT
    KMYT
Twitter
Southern California Broadcasters Association White Paper Report

Home page
Get Acrobat Reader
Copyright © 2018 SCBA and MediaSpan
Part of the MediaSpan Network
PRIVACY POLICY