Highlights

The SCBA Consultative Account Management Series

SCBA is introducing another new service for its members. The SCBA Consultative Account Management series will be timely information to assist your sales teams and their clients to maximize their Radio investment and to reconsider their media allocations. ...continue reading

SCBA Publishes New White Paper on Ecommerce

With this new SCBA White Paper: A Primer on e-commerce Platforms, the SCBA launches a new initiative to help our members gain a better understanding of various digital and Ecommerce platforms. By learning about the opportunities and challenges in th ...continue reading

SCBA President writes new post about “Media Reallocation Now”

“Media Reallocation is based on an unshakeable belief (backed by facts) that Radio and its numerous digital platforms can be more efficient and effective than other media and should be earning a larger share of our clients’ precious ad budgets. Not because we are greedy; but because we want our clients to invest their media dollars wisely. By doing so, their success and ours are assured. Real partners in business do that,” said SCBA President Thom Callahan. ...continue reading

SCBA News Now
More News and Information
Los Angeles, CA, November 15, 2017 – Southern California Broadcasters Association (SCBA) President, Thom Callahan, will be a featured speaker at the J.D. Power/NADA automotive industry event entitled; “Automotive Conference-LA” on November 28th in Los Angeles. ...continue reading
Please join us in congratulating SCBA executive board members, Terry Fahy, Salem Media, and Kevin LeGrett, iHeart Media, on winning major awards at the annual Latin Business Awards dinner on 10/20. ...continue reading
The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at www.scba.com. ...continue reading
Los Angeles, CA, September 14, 2017 – The Southern California Broadcasters Association (SCBA) announced today the election of new officers for the 2018-2019 term. The new executive committee members for the new term beginning January 1, 2018 a ...continue reading
Southern California Broadcasters Association White Paper Report

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Southern California Broadcasters Association White Paper Report

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