Nielsen’s latest ROI case study speaks volumes about the power of Radio to influence QSR visits. One of the headline findings is that peak QSR dining mirrors Radio’s biggest spikes in listenership as well as a perfect match of QSR consumer profile and Radio listenership profiles.
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The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry.
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SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings.
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The portrait of radio that emerges in eMarketer’s latest radio forecast is one of a resilient medium with a growing cume, slightly declining time spent and steady revenue. “Radio is very resilient,” eMarketer senior analyst Marcus Johnson said in the research firm’s latest “Behind The Numbers” podcast, which covers media, tech and advertising. While the title of the podcast episode is “Some Pillars of Traditional Media Are Crumbling,” that description doesn’t apply to radio.
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The Southern California Broadcasters Association (SCBA) will be hosting two Auto Research Meetings for Southern California auto dealers, regional factory reps, ad agencies and the press in February. The meetings will showcase the recent automotive consumer research study conducted by Nielsen Audio entitled, “The Real Value of Southern California Radio to the Auto Industry”. The research study meetings will be held in San Diego, CA on Wednesday, February 6 and in Los Angeles, CA on Wednesday, February 20. A capacity audience is expected for both cities.
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The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the first quarter of 2019 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press.
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Take the time to read this great new success story that decisively proves the power of Broadcast Radio by driving growth and awareness for a new streaming service.
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The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media may be plateauing.
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The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry.
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This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms.
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New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that underscores the real value of Southern California Radio to our clients.
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