| In late December, Media Life ran an article headlined "Outlook for radio in 2010: More struggle" that painted a dour picture for the medium in the coming year, focusing largely on the lingering effects of the ad recession on revenues and other challenges, such as competition from the internet (link). The story generated an angry letter from Mary Beth Garber, president of the Southern California Broadcasters Association, a trade group representing radio stations. Garber challenged the article, arguing that it unfairly cast the medium in a negative light. In response, Media Life invited Garber to pen a guest column to set the record straight. |
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 Bobbi Blair, who worked for many years as Senior VP/Media for the Walt Disney Studios passed away Monday, January 11 of brain cancer. (more) |
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 Don’t miss this Southern California premier event as Radio celebrates, "Radio Family Grinchmas" during Universal Studios Hollywood’s 13 Days of Grinchmas, sponsored by the Southern California Broadcasters Association and Universal Studios Hollywood. Join over fifty of southern California’s favorite on-air personalities as they help kick off the festivities December 19 – 22 and celebrate with their radio listeners. (more) |
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 Mary Beth Garber: President of the Southern California Broadcasters Association will be featured as a guest on WIN Without Competing! with Dr. Arlene, Wednesday, December 9th at 5:00 PM (PST). (more)
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 "It always comes back to the relationship the consumer has with the radio station. We know how to use that emotional connection to grow our clients’ businesses." Jill Albert has been around radio for nearly two decades, first as a top seller for the Marketing and Strategy Division of Interep Radio, then as owner of her own business, appropriately named "Direct Results." (more)
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 Zeke Chaidez is the new general manager at KDAY/LA and Derek Beesemyer the new general sales manager. Prior to joining KDAY, Chaidez was the coo of Heftel Media and also held positions at Club Deportivo Chivas USA, Radiovisa and was gsm at Spanish-language KSCA. Beesemyer was previously with KSPN and KLOS and served as both national and local sales manager at KLSX/KRLA. Market Manager Karla Santos has exited the station. (more) |
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| KFWB has entered into an exclusive multi-year radio broadcast rights agreement with The Los Angeles Clippers. The broadcast agreement will cover all preseason, regular season and postseason games. Per club policy, terms of the deal were not disclosed. Play-by-play duties will be handled by broadcaster Brian Sieman, who enters his third season as the radio voice for the Clippers. (more) |
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| American Women in Radio & Television (AWRT SoCal) has announced the six women to be honored at the 2010 Genii Awards April 14, 2010 at the Skirball Cultural Center in Los Angeles. (more) |
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 The City of Los Angeles believes that today’s youth are our biggest allies in our fight against climate change and global warming. Over 6000 students attended the Environmental Youth Conference participating in workshops on climate change, sustainable living and career counseling in emerging green technologies. (more) |
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| Automakers expand HD Radio offerings.
Ford, Hyundai, Kia, Lincoln and Volkswagen used opening day of the 2010 Consumer Electronics Show to announce that they will build HD Radio into select models, leading iBiquity CEO Bob Struble to proclaim that "the HD Radio automotive rollout has reached critical mass." |
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 Did you know... |
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 KROQ General Sales Manager, Bill Denton has been named Chairman of Southern California Broadcasters Association’s General Sales Managers Council. (more) |
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| Newspapers have really changed. Once, the "facts" in newspaper stories were just that, facts. Now they appear to be unsupported opinion, that fly in the face of facts. Your story on 9/25/2009 in the Daily Breeze (Bad Moves for AM station) is the perfect example. |
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| The Senate Judiciary Committee meets next Tuesday to discuss S 379, the Senate's version of the Performance Tax bill. Our very own Sen Feinstein is the author of the bill and the head of the committee. Here is a letter to her on behalf of Southern California broadcasters: (more) |
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 As a membership non-profit organization, the Howard Jarvis Taxpayers Association has to be very mindful of making its money make the most impact possible. Jon Coupal, who’s President of HJTA, has used Radio as a major tactical component for years in his on-going battle to protect and preserve 1978’s Proposition 13 and Taxpayers rights. (more) |
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 What if someone opened an ad agency and said they would use only radio? With “What’s Best for the Client” as her mantra and mission statement, Corissa Embro did just that. (more)
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 According to a new poll commissioned by the National Association of Broadcasters (NAB), the majority of Americans oppose the proposed performance royalty rate for radio. The poll, conducted August 24-31, randomly surveyed 1,000 likely voters nationwide to examine America's attitude toward the controversial issue. Participants were questioned on their knowledge of the proposed legislation, and were given additional information about the issue from a May 6 article published by The Wall Street Journal. (more) |
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What happens when you ask an advertising guru about media these days? You'd be surprised what advertising expert and author Warren Berger said on "All Things Considered". Listen in.
(Click on Warren Berger's Positive Perspective above to get to link)
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| Twelve more House members and three additional Senators oppose a record industry-backed efforts to levy a performance tax on local radio stations for music aired free to listeners. Currently, a bipartisan group of 232 House lawmakers and 16 U.S. Senators have signed on as co-sponsors to the Local Radio Freedom Act, a resolution opposing the imposition of "any new performance fee, tax, royalty or other charge" on radio for music airplay. (more) |
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| The SCBA salutes those members of the House of Representatives who have listened to the whole story and have supported their local radio stations and protected their local communities by supporting HRC 49, the Radio Freedom Resolution, and/or opposing HR 848, the Performance Tax Bill. There are, at last count, 221 of them, the majority of the House of Representatives. (more) |
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| Fourteen more lawyers back radio; RIAA opposition now four lawmakers shy of a House majority. (more) |
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| WASHINGTON, DC -- NAB today launched a new competition encouraging radio stations across America to produce and air their own 30-second radio spot opposing the performance tax. The competition, dubbed "Don't Tax That Dial," will call on the creative skills and promotional power of radio stations in an effort to thwart a lobbying campaign by the Recording Industry Association of America (RIAA), which aims to levy a new fee on radio stations for music aired free to listeners. (more) |
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| WASHINGTON, DC -- A bipartisan group of 200 House lawmakers are now on record in opposition to a record label-led campaign to begin charging local radio stations a new fee for music aired free to listeners. The growing chorus of opposition comes less than a week after the House Judiciary Committee voted 21-9 in favor of a bill that would levy a new tax on radio stations for music airplay. If enacted, the legislation would direct 50 percent of the new fee to the record label companies, three out of four of which reside outside the United States. (more) |
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| WASHINGTON -- The House Judiciary Committee voted 21-9 on Wednesday (May 13) to send the Performance Rights Act to the full House for a vote. After a contentious three-hour hearing in which three amendments to the bill were offered, only one of the amendments -- which reduced the fees to small broadcasters -- was embraced. (more) |
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| Univision's syndicated Eddie "Piolín" Sotelo will be the star attraction as Spanish broadcasters appear on Capitol Hill Tuesday morning to explain to lawmakers and staffers what singer Jack Ely wants cash for "Louie Louie" and the NAB has more backers for the Local Radio Freedom Act. (more) |
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| The NAB reported Monday morning (May 4) that four members of the Senate and six House members have announced their support for the NAB-backed resolution that rejects the Performance Royalties Act, pending legislation that would authorize fees to be levied on terrestrial broadcasters for airing recorded works. (more) |
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 When Subaru of Santa Monica opened for business in 2008, radio advertising helped catapult sales from zero to hero quickly to become one of Southern California’s top new Subaru sales leaders. (more) |
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| Congress is considering passage of H.R. 848, which would impose a tax on commercial radio stations, every time a song is played. If the measure passes, it would cost an additional $33,000 a day to keep some of our local stations on the air. This measure would hurt radio even in the best of times; in today's economy, it would cripple many operations and potentially put some stations out of business. |
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 “Passion is the key to success,” according to Jonathan Lowe, Senior Director of Marketing and Promotions for the Los Angeles Kings Hockey team, “and Los Angeles Radio has helped us generate passion about the Kings in the market-place.” (more) |
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 17 million children are served each year by the hospitals that comprise Children’s Miracle Network. Last year radio stations in North America raised more than 50 million dollars for their local Children’s Miracle Network hospitals. More than 300 radio stations dedicate themselves for a few days a year to helping us save lives. (more) |
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| Rep. John Lewis (D-GA), a member of the House Ways and Means Committee and a well known civil rights advocate, is one of five more members of the House who have signed on to the Local Radio Freedom Act, a resolution opposing performance royalties on local radio. The other new co-signers are Reps. Betsy Markey (D-CO), Roscoe Bartlett (R-MD), Larry Kissell (D-NC), and Pete Olson (R-TX). The resolution now has the support of 178 House members. (more) |
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| Congress is considering passage of H.R. 848, which would impose a tax on commercial radio stations, every time a song is played. If the measure passes, it would cost an additional $33,000 a day to keep some of our local stations on the air. This measure would hurt radio even in the best of times; in today's economy, it would cripple many operations and potentially put some stations out of business. |
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| It’s official, the Southland region, including Los Angeles, Orange, Riverside, San Bernardino and Ventura counties, generated over $1 Billion in Radio advertising revenue in 2008. “While revenue was down over 12% compared to the previous year, it’s remarkable that Radio in the region was able to generate a billion dollars in revenue in a year marked by the worst quarter in consumer spending in the past 75 years,” according to Mary Beth Garber, President of the SCBA. “Los Angeles remains the #1 Radio revenue market in the world.” (more) |
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| It's been a rough decade, and 2008 was a bummer, by Kevin Downey, staff writer for Media Life Magazine. "Radio has been hurting for years. The question is, how much longer?" You can read the article here, plus comments by SCBA president, Mary Beth Garber. (more)
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| “If you write it right on radio, they will respond” has been mantra of Chuck Howard, Direct Response Maestro and CEO of Accountable Media. We asked Chuck for five things people probably don’t know about Direct Response Radio advertising. Here’s his list: (more) |
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| “We had no clue on what kind of reaction we might get [when I did my first infomercial on radio]. I had three people in the office so when the people called they could get a live loan officer. That first Sunday morning we had 45 calls, which I thought was big.” Dave Hardin owns Covenant Mortgage, a versatile company dealing in re-financing and new purchases. (more) |
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| HD Radio is an exciting advancement for the US broadcast Industry. Back in the 1990’s, a digital broadcast system was proposed moving FM Radio to an entirely new segment of the radio spectrum. This was developed in Europe and called DAB. (more) |
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| If I told you our experiment was constructed specifically to test radio versus newspaper, I’d be lying. Like most discoveries, we stumbled on this one by accident. (more) |
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