KATZ has partnered with VERITONIC to conduct ongoing research that quantifies the impact Radio advertising has on the electorate – and to develop best practices for producing effective Radio copy.
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SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings.
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The portrait of radio that emerges in eMarketer’s latest radio forecast is one of a resilient medium with a growing cume, slightly declining time spent and steady revenue. “Radio is very resilient,” eMarketer senior analyst Marcus Johnson said in the research firm’s latest “Behind The Numbers” podcast, which covers media, tech and advertising. While the title of the podcast episode is “Some Pillars of Traditional Media Are Crumbling,” that description doesn’t apply to radio.
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Please join us in congratulating SCBA member KUZZ 107.9 FM in Bakersfield for their nomination of a CMA award in two categories for a medium market.
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Please join us in congratulating the following SCBA member stations for becoming finalists for the 2018 NAB Marconi Radio Awards. The winners will be announce on 9/27 in Orlando. On behalf of all of our members, we salute your commitment to great Radio in Southern California.
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Los Angeles, CA, June 28, 2018 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the third quarter of 2018 for its Southern California member Radio stations, clients, advertising agencies, media buying services, industry associations, PR firms, and the press, via its website at www.scba.com.
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The portrait of radio that emerges in eMarketer’s latest radio forecast is one of a resilient medium with a growing cume, slightly declining time spent and steady revenue. “Radio is very resilient,” eMarketer senior analyst Marcus Johnson said in the research firm’s latest “Behind The Numbers” podcast, which covers media, tech and advertising. While the title of the podcast episode is “Some Pillars of Traditional Media Are Crumbling,” that description doesn’t apply to radio.
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This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms.
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Nielsen's Brad Kelly considers AM/FM Radio the “true first responder”. Read the insightful comments from Nielsen Managing Director Brad Kelly. He cites the many advantages of local Radio as the real first responder for news and information in a natural disaster.
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Los Angeles, CA, November 15, 2017 – Southern California Broadcasters Association (SCBA) President, Thom Callahan, will be a featured speaker at the J.D. Power/NADA automotive industry event entitled; “Automotive Conference-LA” on November 28th in Los Angeles.
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