Highlights

The SCBA Consultative Account Management Series

SCBA is introducing another new service for its members. The SCBA Consultative Account Management series will be timely information to assist your sales teams and their clients to maximize their Radio investment and to reconsider their media allocations. ...continue reading

SCBA Publishes New White Paper on Ecommerce

With this new SCBA White Paper: A Primer on e-commerce Platforms, the SCBA launches a new initiative to help our members gain a better understanding of various digital and Ecommerce platforms. By learning about the opportunities and challenges in th ...continue reading

Pandora Audience at Record Low

Pandora’s Audience Waning; Reach Dwarfed By AM/FM. Despite the increasing popularity of online music streaming, Westwood One is serving up some stark factoids in a new post on its “Everybody’s Listening” blog titled “The Shocking Truth About Pandora’s Weekly Reach.” And that truth: Pandora’s audience is declining. READ MORE ...continue reading

SCBA President writes new post about “Media Reallocation Now”

“Media Reallocation is based on an unshakeable belief (backed by facts) that Radio and its numerous digital platforms can be more efficient and effective than other media and should be earning a larger share of our clients’ precious ad budgets. Not because we are greedy; but because we want our clients to invest their media dollars wisely. By doing so, their success and ours are assured. Real partners in business do that,” said SCBA President Thom Callahan. ...continue reading

SCBA News Now
More News and Information
The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the fourth quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at www.scba.com. ...continue reading
Los Angeles, CA, September 14, 2017 – The Southern California Broadcasters Association (SCBA) announced today the election of new officers for the 2018-2019 term. The new executive committee members for the new term beginning January 1, 2018 a ...continue reading
Southern California Broadcasters Association and Nielsen Audio Collaborate on a New Study Showcasing Broadcast Radio's Ability to Reach and Motivate Auto Buyers The Southern California Broadcasters Association, (SCBA) along with Nielsen Audio, has collaborated on an in-depth study of vehicle buyers in both Los Angeles and San Diego. The very first automotive research study conducted just for Southern California Radio. entitled, “The Automotive Path to Purchase Study,” showcases critical new findings about the value of AM/FM Radio in Southern California for the automotive industry. ...continue reading
Auto Path To Purchase The SCBA and Nielsen Audio has partnered to create a compelling new research study on actual automotive customers in Southern California and what drives them to purchase. With capacity crowds attending in both Los Angeles on June 7 and San Diego on June 8, the events were very successful. Universal response from automotive clients, agencies, and our members has been overwhelming. The study, which is entitled, ”The Local Path to Automotive Purchase” is now available for both markets. ...continue reading
Southern California Broadcasters Association White Paper Report

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Southern California Broadcasters Association White Paper Report

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