The SCBA has introduced The Political Advertising Revenue Alert which has key information our members will need for the blockbuster 2020 political year ahead. According to the latest BIA report on political advertising for 2020: Los Angeles is projected to be the largest local political advertising market in the country in 2020, total political revenue for LA alone in 2020 is now projected to be $368 million dollars, TV is expected to gain $168 million, Digital to gain $76 million, cable will get $55 million and Radio in LA alone is projected at $17 million. The above 2020 revenue projection does not account for Independent Expenditures, which are unknown at this time, but could be substantial, and critical state wide Proposition measures not yet cleared to be on the ballot for 2020.
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Star 94.1 FM, San Diego’s More Music, More Variety Station, has named Delana Bennett as Afternoon Drive Host, effective September 3. Bennett will broadcast weekday afternoons from 2 p.m. to 6 p.m.
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On behalf of all SCBA member stations and networks, we wish to congratulate the following SCBA members for their respective nominations for the 2019 NAB Marconi Award. We salute these members and their dedication to serving Southern California with quality Radio broadcasting that informs, entertains, and connects us all. The winners will be announced on 9/26 at the NAB dinner during the Radio show in Dallas.
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The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the third quarter of 2019 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press, via its website at www.scba.com.
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The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry.
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SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings.
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Take the time to read this great new success story that decisively proves the power of Broadcast Radio by driving growth and awareness for a new streaming service.
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The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media may be plateauing.
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The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry.
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This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms.
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New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that underscores the real value of Southern California Radio to our clients.
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