Bad news is good news for Southern California Radio! See the latest on why Radio listening will always be growing in our traffic jammed region. Look in our Market Research, Traffic section for more. ...continue reading
The SCBA salutes the 2015 Finalists for the prestigious NAB Marconi Award. These SCBA member stations exemplify excellence in Broadcast Radio and their listeners, advertisers, and their community with distinction. We wish each of our finalist members the very best. The winners will be announced ...continue reading
Complete details as well as special guests and client voting procedures to be announced shortly. This is Southern California Radio’s biggest industry event. Reserve your table or tables now as this event will sell out as always!
Please visit www.scba.com and look under Market Research, SCBA White Papers, and the SCBA Quarterly Market Guidance Reports for almost all of your Radio and Radio competitive needs. It’s easy to use and will help you and your clients find new value in today’s Radio and Digital platforms.
SCBA has published its SCBA Quarterly Market Guidance Report for Q2 2015 for clients, advertising agencies, media buying services and its Radio member stations, via its website at www.scba.com.
The SCBA Quarterly Market Guidance Report is a comprehensive look into Southern California Radio l ...continue reading
“I filled both of my open positions and quickly by using SCBA.COM. What a great recruitment service, thanks SCBA.” - A Satisfied SCBA Member in Southern California
The CAREER OPPORTUNITIES tab at www.scba.com is looked at by more qualified Radio professionals in Southern California than any ...continue reading
The SCBA’s Spring 2015 Radio/Digital Sales Training Classes are in full learning mode with graduation coming soon. Future top billing consultants engage in case history role playing to sharpen their abilities and improve both verbal and written presentation skills. The ten week course is designed for new or newer sales people wanting to invest in themselves and their future careers in Radio. All the best to our newest graduates. Open enrollment for The Fall 2015 SCBA Radio/Digital Sales Training Classes will be announced in July. ...continue reading
We enter Q2 2015 with some very positive signs for Southern California Radio. Almost every key Radio advertiser category is poised for growth in Q2, especially in the Auto, Health Insurance, Home Repair, Home Security, and Casinos/Lotteries, to name just a few. ...continue reading
The Southern California Broadcasters Association has published its latest SCBA White Paper Research Report entitled, Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora internet music service. The SCBA White Paper Research Report provides in-depth analysis on subjects having a direct impact on Southern California Radio. This report is focused on new SCBA requested research that compares the consumer response and listener satisfaction of Broadcast Radio to that of the Pandora internet music service.
“We strongly urge all audio advertisers to read this SCBA White Paper and then draw their own conclusions about Radio’s true value as compared to the Pandora internet music service,” said SCBA President Thom Callahan. “This new research showcases Southern California Radio’s listening growth and as a result, its consumer satisfaction. In contrast, the Pandora internet music service has suffered considerable loss of listener satisfaction as well as time spent listening and log in sessions,” said Callahan. (Click the headline for complete article) ...continue reading
One of the very special and inspiring SCBU Radio Sales Training Classes is entitled “ONE YEAR IN” and is “taught” by local Account Executives who have succeeded after their first year in the business. By sharing their success and how they met the first year challenge is great help and encouragement to all of our new and newer account executives attending our classes. Special thanks to JC Gabrintina and Ian Springston, the leaders of our “ONE YEAR IN” class this Spring. Helping others succeed is the mark of true professionals.
Thanks, guys and congratulations. ...continue reading