Nielsen's latest research on total media consumption (radio, TV, smart phones, etc.) reveals that AM/FM reaches more Americans adults 18 and over (93%) than all other media. This point was articulated very powerfully on the Rush Limbaugh Show. Pleas
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Brad Kelly, managing Director of Nielsen Audio, has emerged as a great advocate for our industry. In a recent interview, he highlights the return of major advertisers to AM/FM Radio and why key clients are rediscovering the power of Radio and the growth of all audio. See the interview here:
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The Southern California Broadcasters Association (SCBA) has published the SCBA Digital Information Series, which is a series of brief essays on all aspects of digital advertising. Each information series focuses on one topic and how it relates to Radio and Southern California clients. “Where the digital dollars are going” reveals where digital dollars are being spent through 2020 and examines that growth and its impact on Radio budgets.
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The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the second quarter of 2018 for its Southern California member Radio stations, clients, advertising agencies, media buying services, industry associations, PR firms, and the press, via its website at www.scba.com.
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Today's voters are also today's Radio listeners. See the value that AM/FM Radio provides for any Governor, Senator, Congressional and local races as well as propositions, issues, and Political Action Committees.
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SCBA is introducing another new service for its members. The SCBA Consultative Account Management series will be timely information to assist your sales teams and their clients to maximize their Radio investment and to reconsider their media allocations.
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We are beginning a new series of “Digital Information" segments for our members so Southern California Radio can be a part of the larger client conversations regarding advertising and marketing. Digital and social media spending will grow by 23% in 2018 and we all know that Radio budgets are being reduced as a result.
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Nielsen's latest research on total media consumption (radio, TV, smart phones, etc.) reveals that AM/FM reaches more Americans adults 18 and over (93%) than all other media. This point was articulated very powerfully on the Rush Limbaugh Show. Pleas
...continue reading
Brad Kelly, managing Director of Nielsen Audio, has emerged as a great advocate for our industry. In a recent interview, he highlights the return of major advertisers to AM/FM Radio and why key clients are rediscovering the power of Radio and the growth of all audio. See the interview here:
...continue reading
Los Angeles, CA, November 15, 2017 – Southern California Broadcasters Association (SCBA) President, Thom Callahan, will be a featured speaker at the J.D. Power/NADA automotive industry event entitled; “Automotive Conference-LA” on November 28th in Los Angeles.
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As we all know, digital platforms such as Google, Facebook, and now Snapchat continue to erode Radio budgets, yet the commercial environment that protects a client’s name, reputation, and image for advertisers in this space remains… highly questiona
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