Highlights

The Industry Is Listening

The Southern California Broadcasters Association forecasts “steady” ad activity for a wide array of key ad categories for third quarter, and a “noteworthy” pace for news business development. “While caution is still the prevailing mood with some client categories, others will continue enjoying record months through the important Q3 consumer period,” SCBA president Thom Callahan says in the trade group's quarterly guidance report. ...continue reading

Southern California Broadcasters Association and Nielsen Audio Collaborate on a New Study Showcasing Broadcast Radio's Ability to Reach and Motivate Auto Buyers

Southern California Broadcasters Association and Nielsen Audio Collaborate on a New Study Showcasing Broadcast Radio's Ability to Reach and Motivate Auto Buyers

The Southern California Broadcasters Association, (SCBA) along with Nielsen Audio, has collaborated on an in-depth study of vehicle buyers in both Los Angeles and San Diego. The very first automotive research study conducted just for Southern California Radio. entitled, “The Automotive Path to Purchase Study,” showcases critical new findings about the value of AM/FM Radio in Southern California for the automotive industry. ...continue reading

VIDEO - SCBA/Nielsen Automotive Research Event in Burbank

For those of you who were unable to attend our SCBA/Automotive Research Event in Burbank on 6/7, attached please find the complete video of our timely automotive research event. We think you will find this video compelling and very helpful in our clients and agencies as they plan their media decisions for the rest of 2017. ...continue reading

Auto Path To Purchase

Auto Path To Purchase

The SCBA and Nielsen Audio has partnered to create a compelling new research study on actual automotive customers in Southern California and what drives them to purchase. With capacity crowds attending in both Los Angeles on June 7 and San Diego on June 8, the events were very successful. Universal response from automotive clients, agencies, and our members has been overwhelming. The study, which is entitled, ”The Local Path to Automotive Purchase” is now available for both markets. ...continue reading

2017 NAB Marconi Radio Awards Nominations

2017 NAB Marconi Radio Awards Nominations

Please join us in congratulating the following SCBA member stations on their prestigious nomination for excellence in broadcasting for the 2017 NAB Marconi Radio Awards. Award winners will be announced during the NAB Radio Show on 9/7 in Austin, Texas. ...continue reading

SCBA News Now
Southern California Broadcasters Association Debuts its “SCBA Spotlight on…” Series
More News and Information
Southern California Broadcasters Association and Nielsen Audio Collaborate on a New Study Showcasing Broadcast Radio's Ability to Reach and Motivate Auto Buyers The Southern California Broadcasters Association, (SCBA) along with Nielsen Audio, has collaborated on an in-depth study of vehicle buyers in both Los Angeles and San Diego. The very first automotive research study conducted just for Southern California Radio. entitled, “The Automotive Path to Purchase Study,” showcases critical new findings about the value of AM/FM Radio in Southern California for the automotive industry. ...continue reading
The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the third quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying se ...continue reading
Auto Path To Purchase The SCBA and Nielsen Audio has partnered to create a compelling new research study on actual automotive customers in Southern California and what drives them to purchase. With capacity crowds attending in both Los Angeles on June 7 and San Diego on June 8, the events were very successful. Universal response from automotive clients, agencies, and our members has been overwhelming. The study, which is entitled, ”The Local Path to Automotive Purchase” is now available for both markets. ...continue reading
As we all know, digital platforms such as Google, Facebook, and now Snapchat continue to erode Radio budgets, yet the commercial environment that protects a client’s name, reputation, and image for advertisers in this space remains… highly questiona ...continue reading
For Car Buyers, AM/FM Is Top Choice.

Member Stations
  • 1007-KFMB-FM
    1007-KFMB-FM
  • AM760-KFMB-AM
    AM760-KFMB-AM
  • XPRS-XHPRS_105.7 MAX
    XPRS-XHPRS_105.7 MAX
  • XPRS_1090 AM
    XPRS_1090 AM
  • XEPE_1700 ESPN
    XEPE_1700 ESPN
  • Invasora94
    Invasora94
  • Uniradio-1470
    Uniradio-1470
  • La Poderosa 860
    La Poderosa 860
  • Invasora 99.7
    Invasora 99.7
  • 1065 Que Buena
    1065 Que Buena
  • 102.9
    102.9
  • Pulsar 107
    Pulsar 107
  • Energy
    Energy
  • KSSX
    KSSX
  • KIOZ
    KIOZ
  • KGB
    KGB
  • KHTI
    KHTI
  • KIRN
    KIRN
  • KABC
    KABC
  • KKUU
    KKUU
  • KYXY
    KYXY
  • KWIZ
    KWIZ
  • KYSR
    KYSR
  • KUTY
    KUTY
  • KTWV
    KTWV
  • KVFG
    KVFG
  • KTIE
    KTIE
  • KTMQ
    KTMQ
  • KTNQ
    KTNQ
  • KTDD
    KTDD
  • KSSE
    KSSE
  • KSON
    KSON
  • KSWD
    KSWD
  • KRTH
    KRTH
  • KSCA
    KSCA
  • KROQ
    KROQ
  • KRLA
    KRLA
  • KRCD
    KRCD
  • KQAV
    KQAV
  • KRAK
    KRAK
  • KPLM
    KPLM
  • KPWR
    KPWR
  • KOST
    KOST
  • KNZR
    KNZR
  • KOSS
    KOSS
  • KOGO
    KOGO
  • KNX
    KNX
  • KMZT
    KMZT
  • KNWZ
    KNWZ
  • KMYT
    KMYT
Twitter
For Car Buyers, AM/FM Is Top Choice.

Home page
Get Acrobat Reader
Copyright © 2017 SCBA and MediaSpan
Part of the MediaSpan Network
PRIVACY POLICY