Highlights

Political Advertising Revenue Alert

The SCBA has introduced The Political Advertising Revenue Alert which has key information our members will need for the blockbuster 2020 political year ahead. According to the latest BIA report on political advertising for 2020: Los Angeles is projected to be the largest local political advertising market in the country in 2020, total political revenue for LA alone in 2020 is now projected to be $368 million dollars, TV is expected to gain $168 million, Digital to gain $76 million, cable will get $55 million and Radio in LA alone is projected at $17 million. The above 2020 revenue projection does not account for Independent Expenditures, which are unknown at this time, but could be substantial, and critical state wide Proposition measures not yet cleared to be on the ballot for 2020. ...continue reading

Congratulations to SCBA Members Nominated for 2019 NAB Marconi Awards

On behalf of all SCBA member stations and networks, we wish to congratulate the following SCBA members for their respective nominations for the 2019 NAB Marconi Award. We salute these members and their dedication to serving Southern California with quality Radio broadcasting that informs, entertains, and connects us all. The winners will be announced on 9/26 at the NAB dinner during the Radio show in Dallas. ...continue reading

New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. ...continue reading

The SCBA Career Opportunity of the Week

The SCBA Career Opportunity of the Week

SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings. ...continue reading

SCBA News Now
More News and Information
The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media may be plateauing. ...continue reading
The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. ...continue reading
This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. ...continue reading
New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that underscores the real value of Southern California Radio to our clients. ...continue reading
Combined TV + Radio Builds Reach among advertiser-preferred demo of 18-49 year olds

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Combined TV + Radio Builds Reach among advertiser-preferred demo of 18-49 year olds

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