Highlights

Find Your Candidates at SCBA.COM

Find Your Candidates at SCBA.COM

“I filled both of my open positions and quickly by using SCBA.COM. What a great recruitment service, thanks SCBA.” - A Satisfied SCBA Member in Southern California The CAREER OPPORTUNITIES tab at www.scba.com is looked at by more qualified Radio professionals in Southern California than any ...continue reading

The Compelling Case for Radio vs. Pandora

The Compelling Case for Radio vs. Pandora

The SCBA urges all visitors to read this compelling “open letter” from Peter W. Burton, Vice President/General Manager of KSWD, Bonneville - Los Angles, to all clients and agencies that are planning their 2015 advertising campaigns. The choice of Radio over Pandora could not be clearer. Please ...continue reading

SCBA News Now
More News and Information
<font face = verdana size = 2 color = #990033><b>SCBU Students Learn Radio and Digital</font></b>The SCBA’s Spring 2015 Radio/Digital Sales Training Classes are in full learning mode with graduation coming soon. Future top billing consultants engage in case history role playing to sharpen their abilities and improve both verbal and written presentation skills. The ten week course is designed for new or newer sales people wanting to invest in themselves and their future careers in Radio. All the best to our newest graduates. Open enrollment for The Fall 2015 SCBA Radio/Digital Sales Training Classes will be announced in July. ...continue reading
<font face = verdana size = 2 color = #990033><b>A Promising Second Quarter 2015</font></b>We enter Q2 2015 with some very positive signs for Southern California Radio. Almost every key Radio advertiser category is poised for growth in Q2, especially in the Auto, Health Insurance, Home Repair, Home Security, and Casinos/Lotteries, to name just a few. ...continue reading
<font face = verdana size = 2 color = #990033><b>SCBA Releases White Paper Research on Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora Music Service</font></b>The Southern California Broadcasters Association has published its latest SCBA White Paper Research Report entitled, Consumer Response and Listening Satisfaction of Broadcast Radio vs. Pandora internet music service. The SCBA White Paper Research Report provides in-depth analysis on subjects having a direct impact on Southern California Radio. This report is focused on new SCBA requested research that compares the consumer response and listener satisfaction of Broadcast Radio to that of the Pandora internet music service. “We strongly urge all audio advertisers to read this SCBA White Paper and then draw their own conclusions about Radio’s true value as compared to the Pandora internet music service,” said SCBA President Thom Callahan. “This new research showcases Southern California Radio’s listening growth and as a result, its consumer satisfaction. In contrast, the Pandora internet music service has suffered considerable loss of listener satisfaction as well as time spent listening and log in sessions,” said Callahan. (Click the headline for complete article) ...continue reading
<font face = verdana size = 2 color = #990033><b>KNX Sales People Give Back to their Industry!</font></b>One of the very special and inspiring SCBU Radio Sales Training Classes is entitled “ONE YEAR IN” and is “taught” by local Account Executives who have succeeded after their first year in the business. By sharing their success and how they met the first year challenge is great help and encouragement to all of our new and newer account executives attending our classes. Special thanks to JC Gabrintina and Ian Springston, the leaders of our “ONE YEAR IN” class this Spring. Helping others succeed is the mark of true professionals. Thanks, guys and congratulations. ...continue reading


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