Southern California Broadcasters Association
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 SCBA has published its first SCBA Quarterly Market Guidance Report for clients, advertising agencies, and its Radio member stations. The report is a comprehensive look into Southern California Radio listenership trends, key advertising category trends, economic trends, competitive analysis, industry trends, research highlights, and SCBA recommendations for Q2 Radio advertising strategies. The report is published prior to the start of each quarter and is designed to be used as a planning and strategy roadmap for Radio advertisers who are trying to understand the upcoming quarter’s important market and Radio trends in Southern California. |
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| The Southern California Broadcasters Association, in partnership with the General Sales Manager Council is pleased to announce that open enrollment is now in progress for our Southern California Broadcasters University or SCBU. The SCBU provides state of the art Radio sales training classes taught by today’s most successful sales managers and industry leaders. Our Spring 2014 semester will begin Monday, March 31 and conclude June 4, 2014. (Click Headline for complete story) |
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| Southern California Radio, like the vast region it serves, offers a diverse and culturally rich variety of formats. The SCBA salutes Lotus Communications as being the first and only Farsi speaking radio station in Southern California. KIRN Radio, 670 on the AM dial, serves the Iranian community here in the greater Los Angeles area, which is home to the largest Iranian population outside of Iran. The education, income, and community involvement of the Iranian listener to KIRN-AM is an advertisers’ ideal customer. (more) |
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 Your SCBA will be representing Southern California Radio at the Radio Ink Sports Conference March 10-11 in San Diego. Many of our sports station members will be in attendance and we hope you will be there.
SCBA President Thom Callahan will be conducting a one on one interview with Mandy Garner, Field Marketing Manager for State Farm Marketing - Western Market Area in a super session entitled;
Advertiser Super Session (more) |
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 On behalf of the SCBA and all our Southern California Radio members, I would like to congratulate Saul Levine and his family on 55 years of great Radio broadcasting on KKGO. (more) |
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 Radio Ink has announced the finalists for the 2014 Medallas De Cortez Awards to be presented at the Radio Ink Hispanic Conference in San Diego, March 10-11. Congratulations to all of the finalists, and especially those from our member stations in Southern California! (more) |
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 SCBA congratulates our member stations for their Golden Mike Awards. (more) |
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 The California Broadcasters Association (CBA) is considering filing comments on behalf of the California Broadcasters Association in the docket on revitalization of AM radio service, MB Docket No. 13-249. The CBA intends to support the six AM improvement proposals the FCC released for comment and several others they believe merit consideration. The FCC has asked for specific experiences of AM broadcasters to demonstrate how a rule change will aid in making a difference in their ability to improve service. They need your help. Please click the link below and complete the AM Revitalization Survey if you have relevant experience and would be willing to share the information for their filing. [Click the headline for link] |
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 The SCBA has begun a series of meetings with Radio member station sales teams to update them on the market, trends to look for, and a complete review of what the SCBA can offer member stations in 2014, including our exclusive SCBA Sales Training Classes and ongoing, in depth research. (more) |
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We are excited about the growth potential of Southern California Radio in 2014 and beyond. That statement is firmly planted in specific economic indicators for our region as reported by the Los Angeles County Economic Development Council. Here are just a few examples:
• Our region’s unemployment rate was 10.5% in 2012 and is now projected to be at 8.7% by the end of 2014.
• Business expansion increased by 4% in 2013 and is projected to grow by 6% in 2014.
• New residential construction grew by 15% in 2013 and is projected to grow by 18% in 2014.
• Our region’s Gross Domestic Product (GDP is the region’s final goods and services produced) is projected to increase from 1.8% in 2013 to 2.4% by the end of 2014. GDP is the most watched indicator of a healthy economy. Consumer spending and construction will be the leading growth factors for Southern California in 2014. (Click headline link for more) |
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 On behalf of our board of directors, our partners, and everyone at SCBA, we wish you all peace and happiness for this wonderful holiday season.
It’s been a great year for Southern California Radio in so many ways and as we look ahead to 2014, we are very excited and confident that the New Year will be one of our biggest yet. This season reminds us how fortunate we all are to work in such a dynamic, creative, and compelling business.
In this time of hope and good will, our sincere best wishes that everyone can spend this holiday season with the ones they love.
Happy holidays to all and a great new year to come,
Thom Callahan |
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 With 31 stations and growing, Lotus Communications is a 51 year-old company and one of radio’s largest privately-held groups. Created in 1962 by Howard Kalmenson with the purchase of KWKW (1330), one of the first stations to target Hispanics in Los Angeles, the Lotus portfolio is currently split nearly evenly between English- and Spanish-language stations. |
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| Today’s consumers face a growing array of devices and ways to connect with content–giving them the option to connect anytime, anywhere—and marketers are scrambling to capture their attention. But in their mad dash to engage consumers, marketers have had a constant companion as new products have been brought to market: radio.
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 Our Fall SCBU Sales Training program has had record total attendance this season. Our classes have attracted new and newer professional sellers as well as people wanting to start a career in Radio sales and sales assistants wanting to move up to a sales position. All of our enrolled students have one important quality in common; the desire to grow and improve their professional sales skills, no matter what stage they are in with their careers! |
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 The Southern California Broadcasters Associations hosted the 2nd Annual Outstanding Achievement in Radio Advertising Awards on October 24th. Radio honored 4 great advertisers whose creativity and effective use of Radio were selected to win our prestigious awards. Our winners were Cedars Sinai, AIS Insurance, Southern California Ford Dealer Association and In-N-Out Burger. Additionally, the SCBA awarded a special Lifetime achievement award to Cal Worthington and was accepted by his grandson, Nick. |
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 Both stations offered free music stages to this great event. |
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 Starting November 1 2013, Radio listeners in the Antelope Valley will now be able to enjoy great country music on the new KGIL, 98.5 FM, which will become a simulcast of KKGO-FM, Go Country 105 from Los Angeles. |
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 At their recent General Sales Manager Council meeting, the SCBA and the GSMC honored Bill Denton, GSM of KIIS and KSYR, for his years of great service as Chair of the GSM Council. |
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| Why Radio is still the most powerful and compelling advertising platform today
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 For the first time since assuming office on July 1, Los Angeles Mayor Eric Garcetti will be featured on a live, listener call-in show, “Ask the Mayor,” to air exclusively on KNX 1070 NEWSRADIO. The hour-long, quarterly program will debut on Thursday, October 24 at 10:00 am. |
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 ESPNLA and the Los Angeles Lakers have reached an agreement to extend their radio play-by-play relationship for seven more seasons, keeping the iconic NBA team on ESPNLA through the 2019-2020 season. |
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 Spanish language radio stations in California and Reno, Nevada owned by Lazer Broadcasting Corporation completed a 42-hour fundraising Radiothon Friday evening benefiting local children’s hospitals with a record-setting $850,000 pledged or donated by listeners. |
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 The Southern California Broadcasters Association’s (SCBA) Board of Directors has voted in a new slate of officers for the 2014-2015 term. (more) |
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| Earlier this week a group of 39 State Attorneys General wrote to the US Food and Drug Administration encouraging the regulation of electronic cigarettes as a tobacco product. Currently the sale and advertising of e-cigarettes falls in a gray area of speculation due to the antiquated regulations of traditional tobacco products. (more) |
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 In recognition of his years of service and leadership to the Southern California Broadcasters Association, and on behalf of the board of directors, the SCBA presented Steve Carver, Senior Vice President/Market Manager, CBS Radio-LA with a special award for his leadership and stewardship of the SCBA. |
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 Confidence and a strong belief in Southern California Radio were a consistent topic of conversation when the SCBA put its spotlight on Mike Thompson's RV Super Stores. We had the opportunity to talk with Mellanie Ingle, President of Mingle Agency, whose client is Mike Thompson's RV Superstores. |
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 As you are aware, the record labels are once again pressuring Congress to enact a “royalty payment” from Radio so that labels can earn additional revenue from Radio industry airplay. It is our position that the Radio industry already pays BMI, ASCAP, and SESAC millions of dollars each year to cover musical performing rights and honors the creative and intellectual copyright protection with our payments, of which its creativity so deserves. (more) |
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| After a long Conga line of opinionated and less than researched “press” on the supposed decline of our industry, the actual facts once again prove that this dynamic and ubiquitous monster we call Radio just keeps growing! The Miller Kaplan Arase X-Ray report for June 2013 is filled with good news for Southern California Radio. While overall revenue growth is very encouraging, there is a robust trend line and highlights that demand our collective attention…and applause. (more) |
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| The Southern California Broadcasters Association (SCBA) has announced that Amber Perry, General Sales Manager of KRTH-FM, Los Angeles, will act as Chairperson of the General Sales Managers Council for Southern California Radio members. (more) |
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 KWVE-FM, 107.9 and KWVE-AM 660 are riding a great wave of success with their Christian formats in Southern California. (more) |
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 Thom visited ESPNLA's studios and offices at LA LIVE to congratulate Matthew Mallon and his sales team on their record breaking first 6 months of On-Air and Digital sales growth for 2013. (more) |
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 Val Maki, Vice President, Emmis Communications, and Market Manager for KPWR-FM, meets with Thom Callahan, SCBA President, to discuss SCBA initiatives including the launch of this Fall's SCBU Sales Training classes (now forming) as well as this Fall's "Best Radio Advertisers" event. (more) |
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 15,000 Super Estrella 107.1FM fans jammed the Staples Center in LA on Saturday night, July 20 for great music and a great party. This kind of excitement and sold out event, generated by one radio station, must be seen to be believed and could never be measured by Arbitron. (more) |
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 We urge all our member stations to check out the new ACCOUNT MANAGER web based CRM system from the RAB. The easy to navigate system will help your sales staffs become even more efficient with their time and all of their account management activity. (more) |
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 The General Sales Manager Council works closely with the SCBA on a number of projects and events including the SCBU Sales Training program for new Account Executives, coming up in September. (more) |
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 The three hour seminar provided a wealth of information about how to effectively use social media to enhance relationships with listeners, build following, and accomplish your station's goals. Our thanks to the California Broadcasters Association for bringing it to Southern California. (more) |
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 We welcome our newest SCBA members to the SCBA board of directors and the GSM Council. (more) |
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 SCBA president Thom Callahan congratulates the senior management team of Gold Coast, High Desert, and Rincon Broadcasting LLC and LC Media LP for their continued membership and support of the SCBA. (more) |
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 SCBA president Thom Callahan reviews upcoming events and strategy with SCBA Executive Board member and Secretary of the board of directors for SCBA, Marko Radlovic, President and Market Manager for Team Cumulus Los Angeles, KABC-AM and KLOS-FM. (more) |
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 The President and CEO of the Radio Advertising Bureau (RAB), Erica Farber, discusses future plans for working together with SCBA president, Thom Callahan. (more) |
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 SCBA President Thom Callahan met with Clear Channel Music and Entertainment in los Angeles this week to conduct a research and sales strategy session. (more) |
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 We are pleased to announce that, by popular request, your SCBA is once again posting our member stations’ job openings, effective June 26, 2013. Simply click on “Career Opportunities” from the menu bar on the left, and then click Submit a Job Posting. (more) |
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 The SCBA thanked U.S. International Media for their long term support and belief in the reach and effectiveness of Southern California Radio for their many clients. (more) |
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 The General Sales Manager Council of the Southern California Broadcasters Association has reunited and met in session to review its Fall 2013 sales training program and its annual SCBA Advertiser Awards Luncheon. The Council serves as an important advisory board to the SCBA on Southern California Radio revenue, sales training for its sales teams, Advertiser recognition, relevant research material, critical sales appointments, and any opportunities and issues vital to the economic growth of our industry in Southern California. (more) |
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 SCBA President Thom Callahan met with Mt. Wilson FM Broadcasting, Inc. over lunch to discuss their success and their pro-active involvement in the SCBA. (more) |
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 SCBA President Thom Callahan held discussions today on a variety of Radio topics with Bonneville’s classic rock station, KSWD-FM, 100.3 The Sound. (more) |
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 Congratulating Univision Radio on their strong Q2 revenue and ratings performance, SCBA president Thom Callahan meets with Jason Strongin, Vice President/Director of Sales, Radio Sales- Los Angeles and Jaime Jimenez, Executive Vice President/General Manager, Univision Communications, Los Angeles. (more) |
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 SCBA president Thom Callahan visited with Entravision Radio this week to discuss their successful sales strategy and the dynamic Hispanic community they so proudly serve. (more) |
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 Thom had a great meeting with VP/GM Terry Fahy and his sales teams at Salem Radio this moring. Their warm welcome was appreciated. Salem Radio in Los Angeles are quality broadcasters serving Southern California, their listeners, and the communities in which they live and work. Please check out their Memorial Day Military Appreciation Day video at www.krla870.com. A wonderful event to honor our men and women in uniform and great Radio! Thanks Salem Radio for your great work. They are proud members of the SCBA.
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