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The Local Path to Automotive Purchase
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The Local Path to Automotive Purchase The SCBA and the Nielsen Research Company will present “The Local Path to Automotive Purchase” on June 7th in Burbank and on June 8th in downtown San Diego. This compelling research study will reveal... ...continue reading
Nielsen’s ‘Six Rs’ Are Key Proofs of Radio Ad Success. As the radio industry continually strives to deliver its message of reach dominance and pinpoint marketing to an often ill-informed advertising community, Nielsen has created a helpful checklist: “The... ...continue reading
As we all know, digital platforms such as Google, Facebook, and now Snapchat continue to erode Radio budgets, yet the commercial environment that protects a client’s name, reputation, and image for... ...continue reading
SCBA Releases its Extensive Quarterly Market Guidance Report for Q2 2017 Los Angeles, CA, March 29, 2017 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA... ...continue reading
Southern California Broadcasters Association White Paper Report

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Southern California Broadcasters Association White Paper Report

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