Highlights

New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. ...continue reading

The SCBA Career Opportunity of the Week

The SCBA Career Opportunity of the Week

SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings. ...continue reading

The SCBA Consultative Account Management Series

SCBA is introducing another new service for its members. The SCBA Consultative Account Management series will be timely information to assist your sales teams and their clients to maximize their Radio investment and to reconsider their media allocations. ...continue reading

EMarketer Media Forecast: ‘Radio Is Very Resilient.

The portrait of radio that emerges in eMarketer’s latest radio forecast is one of a resilient medium with a growing cume, slightly declining time spent and steady revenue. “Radio is very resilient,” eMarketer senior analyst Marcus Johnson said in the research firm’s latest “Behind The Numbers” podcast, which covers media, tech and advertising. While the title of the podcast episode is “Some Pillars of Traditional Media Are Crumbling,” that description doesn’t apply to radio. ...continue reading

SCBA News Now

AM/FM radio accounts for 80% of the daily time spent with ad-supported audio

New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that underscores the real value of Southern California Radio to our clients. continue reading

More News and Information
Station of the Year Honor Awarded to San Diego's Top-Rated Spanish-Language Station SCBA member station KLNV-FM receives the prestigious 2019 Medallas de Cortez Award for Radio Station of the Year at the 2019 Hispanic Radio Conference, held in Miami. ...continue reading
The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. ...continue reading
This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. ...continue reading
The Southern California Broadcasters Association (SCBA) has published the SCBA Digital Information Series, which is a series of brief essays on all aspects of digital advertising. Each information series focuses on one topic and how it relates to Radio and Southern California clients. “Where the digital dollars are going” reveals where digital dollars are being spent through 2020 and examines that growth and its impact on Radio budgets. ...continue reading
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