Southern California Broadcasters Association
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| Antony Young, CEO of Mindshare North America, shows how a sales pitch for radio should look. |
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| The NAB Crystal Award Nominations are now open. Entries are due January 31 and finalists will be announced March 12. Winners and finalists will be honored at the NAB Radio Luncheon on Tuesday, April 17 at the NAB Show in Las Vegas. (more) |
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 As the year closes, here are some final People updates in the Los Angeles market. |
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 Interesting press about the music playlist site, Pandora lately, as they continue to try to position themselves as Radio. (more) |
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| Imagine you have an important marketing investment decision to make, and you have what you think is clear and compelling evidence. Then, you subsequently learn that in fact you are overestimating the impact of your investment by as much as 40%. You'd be pretty upset.
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 The Unequivocal Source Of New Music To Users and Buyers Of Any Age is AM/FM Radio |
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 Check out People News for the latest updates in Southern California, including what Bob Moore is up to after exiting KABC/KLOS. |
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| Ipsos OTX MediaCT, in partnership with Katz Marketing Solutions, has begun an ongoing evaluation of radio campaigns. The first release of the study's results find that exposure to radio campaigns had a positive impact on consumer’s at all stages of the "purchase funnel." Bruce Friend, President of Ipsos OTX MediaCT, says, "These results have demonstrated to us the power of radio."
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| Federal prosecutors are preparing to target radio stations that advertise medical marijuana dispensaries in California. |
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| Radio in the Car, articles by Doug Irwin, Radio Magazine (more) |
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| Strictly on its merits – devoid of petty politics – restricting statewide initiative ballot measures to the every-other-year November general election makes much sense. (more) |
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 Since the last minute passage of SB 202, the legislation that will move all initiatives and referenda to the November ballot, proponents have been arguing that the change would result in more people voting on initiatives and referenda. Although statistics show that more people vote in the November general election than the June Primary, there are other factors that may result in fewer people voting on initiatives in the November election. (more) |
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| Sexy may not be the way to describe a new report on radio listening. But in a world where new media options seemingly appear by the month, solid may arguably be a more sought after description. Fresh analysis of radio cume and time spent listening by Arbitron and Katz Media Group shows radio is holding its own. |
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| According to Katz Marketing Solutions President Bob McCurdy, the presentation was created to highlight the many ways that sound influences our attitudes, our behavior and our purchases. (more) |
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 Radio Leaders Give Back: USC School of Cinematic Arts / Electronic Media Management |
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| This is a series of challenges to the often illogical, sometimes mathematically impossible and largely unsubstantiated claims and positions put forward by Pandora and by bloggers or reporters on their behalf. |
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| If you ever needed proof that advertising works, you got it this weekend! |
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| Sergeant Robbins attributes much of the recruiting success of the U.S. Marine Corps Orlando recruiting station to their use of radio and events. |
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 In 1963, the classic movie "It's a Mad, Mad, Mad, Mad World" debuted, featuring a cast of characters all searching for $350,000 in stolen loot that was buried under a "Big W." After all the zany antics to find it, it turned out that everyone had overlooked the obvious, and the money was hidden in plain sight. Perhaps that's somewhat comparable to what's going on in marketing today. (more) |
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 You may remember Mary Beth Garber chiming in on a Radio Ink story back in February when she took a little bit of a swipe at Pandora while defending radio. The Garber story and the comments that followed continued for 5 days on radioink.com and on the Radio Ink Facebook page. (more) |
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| May 20, 2011
Radio InSights
Harker Research-Confronting Radio's Challenges in the 21st century |
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 Sirius XM has 20.5 million “subscribers” (includes unsold autos and cancelled subscriptions for 18 months after they cancel). Only about 16 million are “self-pay” (or real). That’s less than 9% of the adult population of the U.S.
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| There's never been an easier time to find bands you want to listen to. Even if you think Pitchfork is just a farm tool, we've got you covered
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| Bob Pittman, Chairman of Clear Channel Media and Entertainment, presented Radio's Place in the Digital World at Ad Age's Digital Conference on April 4, 2011. |
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| Please Note: Please Note: SCBA ID Number Service has been discontinued effective 01/01/12. Each SCBA Member station has its own requirements regarding Public Service Announcements and our Media Guide is extremely helpful when preparing spots as it lists the requirements of each station as well as the name, address and phone number of the Public Service Director. Updated 4/01/11. |
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| 57 percent of the respondents indicated that they most often relied on radio or word of mouth to learn about new music
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| Arbitron has released highlights from its RADAR 108 National Radio Listening Report, which is scheduled for release on March 21. The report shows radio’s continued strength with a year over year increase of about 2.1 million weekly listeners aged 12+. The number of Persons 12+ listening to radio each week now reaches an estimated 241.6 million, representing 93.1 percent of all Persons 12+. (more) |
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| Pew calls it the Project for Excellence in Journalism, but it is really anything but. Excellence doesn’t come from patching together a journalistic quilt of conflicting and contradictory research to support a biased and agenda-ridden narrative. Excellence doesn’t come from selectively choosing data that supports a predetermined narrative while burying data that doesn’t. Here’s how Pew sees the state of radio. (more) |
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| Radio InSights. Harker Research-Confronting Radio's Challenges in the 21st century. From time to time Ando Media publishes Internet streaming ratings. Each release incites a riot of stories about how big Pandora is, how much of a lead it has over all the other services, and how anemic the broadcast stream numbers are. (more)
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| While the local unemployment levels are stalled at near-all-time highs, retailers and radio began to show signs of recovery in 2010. Seven of the top ten radio revenue categories increased in 2010 over 2009. The top ten increased by 10%, driving an overall radio revenue increase of over 4%.
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| Reality vs. Perception
Persons 12-34 Use of Radio has Risen and Listening Remains Level
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 Did you know... |
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| “If you write it right on radio, they will respond” has been mantra of Chuck Howard, Direct Response Maestro and CEO of Accountable Media. We asked Chuck for five things people probably don’t know about Direct Response Radio advertising. Here’s his list: (more) |
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