Radio's commanding lead over all other forms of audio continues its impressive dominance. With Westwood One's permission, the SCBA is publishing this overwhelming comparison to once again, showcase and highlight the powerful strength and reach of AM/FM Radio.
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The Southern California Broadcasters Association forecasts “steady” ad activity for a wide array of key ad categories for third quarter, and a “noteworthy” pace for news business development. “While caution is still the prevailing mood with some client categories, others will continue enjoying record months through the important Q3 consumer period,” SCBA president Thom Callahan says in the trade group's quarterly guidance report.
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The Southern California Broadcasters Association, (SCBA) along with Nielsen Audio, has collaborated on an in-depth study of vehicle buyers in both Los Angeles and San Diego. The very first automotive research study conducted just for Southern California Radio. entitled, “The Automotive Path to Purchase Study,” showcases critical new findings about the value of AM/FM Radio in Southern California for the automotive industry.
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For those of you who were unable to attend our SCBA/Automotive Research Event in Burbank on 6/7, attached please find the complete video of our timely automotive research event. We think you will find this video compelling and very helpful in our clients and agencies as they plan their media decisions for the rest of 2017.
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The SCBA and Nielsen Audio has partnered to create a compelling new research study on actual automotive customers in Southern California and what drives them to purchase. With capacity crowds attending in both Los Angeles on June 7 and San Diego on June 8, the events were very successful. Universal response from automotive clients, agencies, and our members has been overwhelming. The study, which is entitled, ”The Local Path to Automotive Purchase” is now available for both markets.
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Please join us in congratulating the following SCBA member stations on their prestigious nomination for excellence in broadcasting for the 2017 NAB Marconi Radio Awards. Award winners will be announced during the NAB Radio Show on 9/7 in Austin, Texas.
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The Southern California Broadcasters Association (SCBA) has introduced the first in a series of high profile, in depth Southern California Radio client interviews that are called “SCBA Spotlight on…..” “The SCBA Spotlight on …” interview is now available for its Southern California member Radio stations, clients, PR firms, and the press, via its website at www.scba.com.
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The Southern California Broadcasters Association, (SCBA) along with Nielsen Audio, has collaborated on an in-depth study of vehicle buyers in both Los Angeles and San Diego. The very first automotive research study conducted just for Southern California Radio. entitled, “The Automotive Path to Purchase Study,” showcases critical new findings about the value of AM/FM Radio in Southern California for the automotive industry.
...continue reading
The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the third quarter of 2017 for its Southern California member Radio stations, clients, advertising agencies, media buying se
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The SCBA and Nielsen Audio has partnered to create a compelling new research study on actual automotive customers in Southern California and what drives them to purchase. With capacity crowds attending in both Los Angeles on June 7 and San Diego on June 8, the events were very successful. Universal response from automotive clients, agencies, and our members has been overwhelming. The study, which is entitled, ”The Local Path to Automotive Purchase” is now available for both markets.
...continue reading
As we all know, digital platforms such as Google, Facebook, and now Snapchat continue to erode Radio budgets, yet the commercial environment that protects a client’s name, reputation, and image for advertisers in this space remains… highly questiona
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