Highlights

Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q3 2018.

Los Angeles, CA, June 28, 2018 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the third quarter of 2018 for its Southern California member Radio stations, clients, advertising agencies, media buying services, industry associations, PR firms, and the press, via its website at www.scba.com. ...continue reading

Salem Media Group President elected NAB Radio Board Vice Chair

Please join us in congratulating SCBA member David Santrella on his election to the NAB Radio Board as First Vice Chair. David is Salem Media Group’s President of broadcast media and is based in Camarillo, CA. On behalf of all of our SCBA members, we wish David much success in his expanded industry work. ...continue reading

CBA Political Seminar

All California Broadcasters Association Members are invited to attend an important political advertising seminar on July 10 in Los Angeles. Please mark your calendars for this important advertising event. ...continue reading

SCBA Political Flash Research

SCBA Political Flash Research

Today's voters are also today's Radio listeners. See the value that AM/FM Radio provides for any Governor, Senator, Congressional and local races as well as propositions, issues, and Political Action Committees. ...continue reading

The SCBA Consultative Account Management Series

SCBA is introducing another new service for its members. The SCBA Consultative Account Management series will be timely information to assist your sales teams and their clients to maximize their Radio investment and to reconsider their media allocations. ...continue reading

SCBA News Now

Southern California Broadcasters Association Releases its Extensive Quarterly Market Guidance Report for Q3 2018.

Los Angeles, CA, June 28, 2018 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the third quarter of 2018 for its Southern California member Radio stations, clients, advertising agencies, media buying services, industry associations, PR firms, and the press, via its website at www.scba.com. continue reading

More News and Information
The Southern California Broadcasters Association (SCBA) has published the SCBA Digital Information Series, which is a series of brief essays on all aspects of digital advertising. Each information series focuses on one topic and how it relates to Radio and Southern California clients. “Where the digital dollars are going” reveals where digital dollars are being spent through 2020 and examines that growth and its impact on Radio budgets. ...continue reading
Nielsen's Brad Kelly considers AM/FM Radio the “true first responder”. Read the insightful comments from Nielsen Managing Director Brad Kelly. He cites the many advantages of local Radio as the real first responder for news and information in a natural disaster. ...continue reading
All California Broadcasters Association Members are invited to attend an important political advertising seminar on July 10 in Los Angeles. Please mark your calendars for this important advertising event. ...continue reading
Los Angeles, CA, November 15, 2017 – Southern California Broadcasters Association (SCBA) President, Thom Callahan, will be a featured speaker at the J.D. Power/NADA automotive industry event entitled; “Automotive Conference-LA” on November 28th in Los Angeles. ...continue reading
Southern California Broadcasters Association White Paper Report

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Southern California Broadcasters Association White Paper Report

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