The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry.
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The Southern California Broadcasters Association (SCBA) will be hosting two Auto Research Meetings for Southern California auto dealers, regional factory reps, ad agencies and the press in February. The meetings will showcase the recent automotive consumer research study conducted by Nielsen Audio entitled, “The Real Value of Southern California Radio to the Auto Industry”. The research study meetings will be held in San Diego, CA on Wednesday, February 6 and in Los Angeles, CA on Wednesday, February 20. A capacity audience is expected for both cities.
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The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the first quarter of 2019 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press.
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In a major break-through toward getting broadcast Radio on the media plans for more large national marketers, Nielsen is making Radio a media type available within its national cross-media planning tool.
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The Southern California Broadcasters Association has released its most comprehensive and exclusive automotive research study to date entitled, “The Real Value of Southern California Radio to the Automotive Industry”
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SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings.
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The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the first quarter of 2019 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press.
continue reading
The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry.
...continue reading
This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms.
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The Southern California Broadcasters Association has released its most comprehensive and exclusive automotive research study to date entitled, “The Real Value of Southern California Radio to the Automotive Industry”
...continue reading
The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the first quarter of 2019 for its Southern California member Radio stations, clients, advertising agencies, media buying services, PR firms, and the press.
...continue reading
