We begin the first SCBA Executive Guidance Summary Report for 2017 with important economic data that could have an impact on Radio advertising budgets in 2017. ...continue reading
Please join us in congratulating long time SCBA member station KUZZ, 107.9 FM in Bakersfield on being nominated by the Country Music Association for their 2016 Radio Broadcast Awards.
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Los Angeles and San Diego, CA, August 30, 2016 – The Southern California Broadcasters Association (SCBA) has announced that the San Diego Radio Broadcasters Association has merged all of its membership into the SCBA effective September 1, 2016. This merger will make the SCBA the largest Radio a ...continue reading
Introducing SCBA Spotlight on….A new SCBA feature that offers convincing listener data on a particular market as well as highlighting key economic factors unique to the specific region. ...continue reading
Please join us in congratulating the following SCBA member stations on their respective nominations as finalists for the 2016 NAB Marconi Awards for Excellence in Broadcasting. The winners will be announced on September 22 at the NAB Marconi Radio Awards Dinner and Show, held in Nashville, TN.
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Los Angeles and San Diego, CA, August 30, 2016 – The Southern California Broadcasters Association (SCBA) has announced that the San Diego Radio Broadcasters Association has merged all of its membership into the SCBA effective September 1, 2016. This merger will make the SCBA the largest Radio advocacy organization of its kind in the United States.
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Please join us in congratulating SCBA Executive board member Terry Fahy on his election as Chair of the Board of the California Broadcasters Association. He had previously served on the CBA Executive Board.
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Los Angeles, CA, June 15, 2016 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for Q3 2016 for clients, advertising agencies, media buying services, its Radio member stations, and the press.
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If your clients are investing in Google or Facebook, please make sure they see the latest SCBA Flash Research on the growing problem of ad blockers on mobile phones. As we all know, there is no DVR or ad blocking technology for AM/FM Radio.
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