Southern California Broadcasters Association
|
 |
| Check out People News for a recap of the latest changes in personnel over the last two months in Southern California. |
|
| Dear Alex Pham (reporter for the Los Angeles Times): You need to go back to your source because they misled you. (more) |
|
| New HD Radio chip for smartphones is "a landmark", says Jeff Smulyan of Emmis. The Emmis CEO has spent years calling on wireless companies and manufacturers, urging their acceptance of first an FM chip in smartphones, and now an HD Radio chip. The chipset introduced at a noontime press conference at the iBiquity exhibit on the NAB Show floor isn't just for making smartphones smarter. (more) |
|
| “Radio is in decline.” “Radio is dying.” “Radio is dead.” That’s been the uninformed rap on radio for years, partly because it is rarely covered by reporters either as a business or as part of the cultural zeitgeist. Despite radio silence from many analysts and media writers, however, radio isn’t dead or even sick. (more) |
|
| Satisfaction Likely to Turn Even Lower |
|
| It appears at this point that streaming in the car is used to supplement listening to traditional radio – according to NPD’s Ben Arnold, seventy three percent of drivers report still using their FM radio “always” or “most of the time” during car trips while more than half (57 percent) of vehicle owners say a CD player is vital in their decision to buy a car stereo or entertainment system.
|
|
| Antony Young, CEO of Mindshare North America, shows how a sales pitch for radio should look. |
|
|
|
| Imagine you have an important marketing investment decision to make, and you have what you think is clear and compelling evidence. Then, you subsequently learn that in fact you are overestimating the impact of your investment by as much as 40%. You'd be pretty upset.
|
|
 The Unequivocal Source Of New Music To Users and Buyers Of Any Age is AM/FM Radio |
|
| Ipsos OTX MediaCT, in partnership with Katz Marketing Solutions, has begun an ongoing evaluation of radio campaigns. The first release of the study's results find that exposure to radio campaigns had a positive impact on consumer’s at all stages of the "purchase funnel." Bruce Friend, President of Ipsos OTX MediaCT, says, "These results have demonstrated to us the power of radio."
|
|
|
|
| Sexy may not be the way to describe a new report on radio listening. But in a world where new media options seemingly appear by the month, solid may arguably be a more sought after description. Fresh analysis of radio cume and time spent listening by Arbitron and Katz Media Group shows radio is holding its own. |
|
| According to Katz Marketing Solutions President Bob McCurdy, the presentation was created to highlight the many ways that sound influences our attitudes, our behavior and our purchases. (more) |
|
| This is a series of challenges to the often illogical, sometimes mathematically impossible and largely unsubstantiated claims and positions put forward by Pandora and by bloggers or reporters on their behalf. |
|
| Sergeant Robbins attributes much of the recruiting success of the U.S. Marine Corps Orlando recruiting station to their use of radio and events. |
|
 In 1963, the classic movie "It's a Mad, Mad, Mad, Mad World" debuted, featuring a cast of characters all searching for $350,000 in stolen loot that was buried under a "Big W." After all the zany antics to find it, it turned out that everyone had overlooked the obvious, and the money was hidden in plain sight. Perhaps that's somewhat comparable to what's going on in marketing today. (more) |
|
 Sirius XM has 20.5 million “subscribers” (includes unsold autos and cancelled subscriptions for 18 months after they cancel). Only about 16 million are “self-pay” (or real). That’s less than 9% of the adult population of the U.S.
|
|
| There's never been an easier time to find bands you want to listen to. Even if you think Pitchfork is just a farm tool, we've got you covered
|
|
| Bob Pittman, Chairman of Clear Channel Media and Entertainment, presented Radio's Place in the Digital World at Ad Age's Digital Conference on April 4, 2011. |
|
| 57 percent of the respondents indicated that they most often relied on radio or word of mouth to learn about new music
|
|
| Arbitron has released highlights from its RADAR 108 National Radio Listening Report, which is scheduled for release on March 21. The report shows radio’s continued strength with a year over year increase of about 2.1 million weekly listeners aged 12+. The number of Persons 12+ listening to radio each week now reaches an estimated 241.6 million, representing 93.1 percent of all Persons 12+. (more) |
|
