Highlights

New SCBA White Paper Report entitled “Automotive Overview for 2019”

The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. ...continue reading

The SCBA Career Opportunity of the Week

The SCBA Career Opportunity of the Week

SCBA Career Opportunity of the week. This open position is one of many quality Radio jobs available now in Southern California. Please visit the Career Opportunities tab at www.scba.com for our complete member job postings. ...continue reading

EMarketer Media Forecast: ‘Radio Is Very Resilient.

The portrait of radio that emerges in eMarketer’s latest radio forecast is one of a resilient medium with a growing cume, slightly declining time spent and steady revenue. “Radio is very resilient,” eMarketer senior analyst Marcus Johnson said in the research firm’s latest “Behind The Numbers” podcast, which covers media, tech and advertising. While the title of the podcast episode is “Some Pillars of Traditional Media Are Crumbling,” that description doesn’t apply to radio. ...continue reading

Southern California Broadcasters Association to Host Exclusive Nielsen Audio Auto Research Meetings in Los Angeles and San Diego

The Southern California Broadcasters Association (SCBA) will be hosting two Auto Research Meetings for Southern California auto dealers, regional factory reps, ad agencies and the press in February. The meetings will showcase the recent automotive consumer research study conducted by Nielsen Audio entitled, “The Real Value of Southern California Radio to the Auto Industry”. The research study meetings will be held in San Diego, CA on Wednesday, February 6 and in Los Angeles, CA on Wednesday, February 20. A capacity audience is expected for both cities. ...continue reading

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More News and Information
The National Auto Dealers Association’s annual report detailing how local auto and truck dealerships made and spent their money shows that they invested $942 million on radio last year, accounting for 10.1% of their total spend. That’s the same share as a year earlier, as indicators suggest that a shift of dollars to digital media may be plateauing. ...continue reading
The Southern California Broadcasters Association (SCBA) has released its latest SCBA White Paper Report entitled “Automotive Overview for 2019” via its web site at www.scba.com. The SCBA White Paper Report is an in-depth analysis of a particular industry or topic that is directly relevant for its Broadcast Radio members and the industry. ...continue reading
This series can be edited and sent to any of your clients that are heavily invested in non-radio digital platforms. This latest edition is part of an ongoing series called the SCBA Digital Information Series and provides easy to understand and brief information on digital platforms. ...continue reading
New Edison Research “Share of Ear” study shows 80% Share for Broadcast Radio from all ad-supported audio Edison Research’s latest “Share of Ear” study shows a powerful and overwhelming share of listening audience for Broadcast Radio among all ad-supported audio in the Untied States. This positive report is just one more compelling data point that underscores the real value of Southern California Radio to our clients. ...continue reading
Southern California Broadcasters Association White Paper Report

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Southern California Broadcasters Association White Paper Report

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