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In the first Quarterly Report of 2013, the UCLA Anderson Forecast’s outlook for California calls for slow, steady but unexceptional economic growth in the current year with gradually accelerating growth in the following two year. |
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Southern California Broadcasters Association
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 The Board of Directors of Southern California Broadcasters Association has announced that industry veteran, Thom Callahan, has been named to lead the organization as its new President. (more) |
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| Digital Listening Incremental to Broadcast; Accounts For 7.6% Of All Listening (more) |
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 Check out the latest People News for Southern California. |
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| The NAB has announced ten award winners at its 26th Annual Crystal Radio Awards today at the NAB Show in Las Vegas. Among the winners is Southern California radio station KUZZ-FM/Bakersfield. (more) |
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 Auto brands that increased share of Radio budget saw a lower cost per sale. Audi reduced its cost per sale by -26.2% when Radio was added to the media mix.
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| IBiquity to Showcase New Mitsubishi HD Radio. This will be the first public demonstration of the new advanced navigation system to incorporate Nokia’s HD Radio traffic service. The service will now be available to Mitsubishi owners free of charge. Drivers will have access to real-time traffic information that extends beyond highways to include smaller roadways which will have the same level of accuracy on traffic speed and time delays due to road closures or construction. (more) |
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| by Mary Beth Garber. Most people's perception of whether Millennials like radio could do with a splash of cold water and a stream of cold, hard facts. (more) |
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| The Exact AM/FM Dash Story. Radio Ink by Eric Rhoads (more)
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| Research Shows Radio Can Effectively Enhance Advertisers' TV Messaging |
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| Look to radio for reach, receptivity and community... |
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 Many advertisers think radio is yesterday's medium, but judging by the work being done today, the opposite is true. We'll tell the story of a German music school that used radio to recruit top music students by making their email address invisible to all but those with perfect pitch, how an entire country's radio stations switched formats one morning to sell a chocolate bar and how the country of Colombia used radio to send a coded message of hope out to kidnapped soldiers. (more) |
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| Awards for outstanding Radio creative were handed out yesterday by the Southern California Broadcasters Association’s General Sales Managers Council and Board of Directors at an industry lunch at the Sheraton Universal Hotel. Southern California Acura Dealers, Morongo Casino, Resort & Spa, and City of Hope all received distinguished awards for their creative accomplishments in campaigns currently heard on the air in Southern California. (more) |
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