The Southern California Broadcasters Association (SCBA) has published the SCBA Digital Information Series, which is a series of brief essays on all aspects of digital advertising. Each information series focuses on one topic and how it relates to Radio and Southern California clients. “Where the digital dollars are going” reveals where digital dollars are being spent through 2020 and examines that growth and its impact on Radio budgets.
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The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the second quarter of 2018 for its Southern California member Radio stations, clients, advertising agencies, media buying services, industry associations, PR firms, and the press, via its website at www.scba.com.
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Today's voters are also today's Radio listeners. See the value that AM/FM Radio provides for any Governor, Senator, Congressional and local races as well as propositions, issues, and Political Action Committees.
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It is not without some satisfaction to know that 2017 was a disruptive year for digital advertising. Proctor and Gamble and JP Morgan pulled over $200 million dollars out of their digital ad budgets based on poor ROI results, or to use digital's term, ROAS or Return on Ad Spend. Meanwhile, Facebook has endured blistering criticism and scrutiny about the accuracy of their audience data and reporting standards.
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Los Angeles, CA, December 11, 2017 – The Southern California Broadcasters Association (SCBA) will mark its 80th year of continuous service as the “Voice and Advocate” for Southern California Radio on December 13th, 2017, making the non-profit association the oldest and largest of its kind in the United States. The trade association was formed in Los Angeles on December 13th, 1937.
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SCBA is introducing another new service for its members. The SCBA Consultative Account Management series will be timely information to assist your sales teams and their clients to maximize their Radio investment and to reconsider their media allocations.
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We are beginning a new series of “Digital Information" segments for our members so Southern California Radio can be a part of the larger client conversations regarding advertising and marketing. Digital and social media spending will grow by 23% in 2018 and we all know that Radio budgets are being reduced as a result.
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It is not without some satisfaction to know that 2017 was a disruptive year for digital advertising. Proctor and Gamble and JP Morgan pulled over $200 million dollars out of their digital ad budgets based on poor ROI results, or to use digital's term, ROAS or Return on Ad Spend. Meanwhile, Facebook has endured blistering criticism and scrutiny about the accuracy of their audience data and reporting standards.
...continue reading
Los Angeles, CA, December 11, 2017 – The Southern California Broadcasters Association (SCBA) will mark its 80th year of continuous service as the “Voice and Advocate” for Southern California Radio on December 13th, 2017, making the non-profit association the oldest and largest of its kind in the United States. The trade association was formed in Los Angeles on December 13th, 1937.
...continue reading
Los Angeles, CA, November 15, 2017 – Southern California Broadcasters Association (SCBA) President, Thom Callahan, will be a featured speaker at the J.D. Power/NADA automotive industry event entitled; “Automotive Conference-LA” on November 28th in Los Angeles.
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As we all know, digital platforms such as Google, Facebook, and now Snapchat continue to erode Radio budgets, yet the commercial environment that protects a client’s name, reputation, and image for advertisers in this space remains… highly questiona
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