Please join us in congratulating the following SCBA member stations for becoming finalists for the 2018 NAB Marconi Radio Awards. The winners will be announce on 9/27 in Orlando. On behalf of all of our members, we salute your commitment to great Radio in Southern California.
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Los Angeles, CA, June 28, 2018 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the third quarter of 2018 for its Southern California member Radio stations, clients, advertising agencies, media buying services, industry associations, PR firms, and the press, via its website at www.scba.com.
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Please join us in congratulating SCBA member David Santrella on his election to the NAB Radio Board as First Vice Chair. David is Salem Media Group’s President of broadcast media and is based in Camarillo, CA. On behalf of all of our SCBA members, we wish David much success in his expanded industry work.
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Brad Kelly, managing Director of Nielsen Audio, has emerged as a great advocate for our industry. In a recent interview, he highlights the return of major advertisers to AM/FM Radio and why key clients are rediscovering the power of Radio and the growth of all audio. See the interview here:
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Today's voters are also today's Radio listeners. See the value that AM/FM Radio provides for any Governor, Senator, Congressional and local races as well as propositions, issues, and Political Action Committees.
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Los Angeles, CA, June 28, 2018 – The Southern California Broadcasters Association (SCBA) has published its extensive SCBA Quarterly Market Guidance Report for the third quarter of 2018 for its Southern California member Radio stations, clients, advertising agencies, media buying services, industry associations, PR firms, and the press, via its website at www.scba.com.
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The Southern California Broadcasters Association (SCBA) has published the SCBA Digital Information Series, which is a series of brief essays on all aspects of digital advertising. Each information series focuses on one topic and how it relates to Radio and Southern California clients. “Where the digital dollars are going” reveals where digital dollars are being spent through 2020 and examines that growth and its impact on Radio budgets.
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Please join us in congratulating the following SCBA member stations for becoming finalists for the 2018 NAB Marconi Radio Awards. The winners will be announce on 9/27 in Orlando. On behalf of all of our members, we salute your commitment to great Radio in Southern California.
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Nielsen's Brad Kelly considers AM/FM Radio the “true first responder”. Read the insightful comments from Nielsen Managing Director Brad Kelly. He cites the many advantages of local Radio as the real first responder for news and information in a natural disaster.
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Los Angeles, CA, November 15, 2017 – Southern California Broadcasters Association (SCBA) President, Thom Callahan, will be a featured speaker at the J.D. Power/NADA automotive industry event entitled; “Automotive Conference-LA” on November 28th in Los Angeles.
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