“By the end of the SCBA sales training course, I was ready and confident to really understand and sell Radio. Thank you, SCBA!” - recent SCBA Sales Training Graduate.
If you have hired (or about to hire) new or newer sales people to your teams and want them to get an in-depth sales training ...continue reading
Please take one minute to read the above link from 3/2/17 which details the failure of Pandora, its management, and its strategy, and why this major investment firm is demanding they sell their business ASAP. ...continue reading
If you thrive in a fast paced, creative environment, understand conceptual selling, listen actively, and have a real desire to advance your sales career and personal income for decades to come, we urge you to actively examine the opportunities available from our AM/FM Radio stations throughout ...continue reading
“For Your Next Sales Meeting” is being offered to all SCBA member stations ( see full details on this month’s topic in our note to members) with a focused topic and appropriate research and information for our sales teams to discuss with their clients and prospects.
Please join us in congratulating SCBA Executive board member Terry Fahy on his election as Chair of the Board of the California Broadcasters Association. He had previously served on the CBA Executive Board.
If your clients are investing in Google or Facebook, please make sure they see the latest SCBA Flash Research on the growing problem of ad blockers on mobile phones. As we all know, there is no DVR or ad blocking technology for AM/FM Radio.