Despite all the competing audio and entertainment choices out there right now, it is still AM/FM Radio that dominates usage in the car, at the office, for traffic information, and of course, is more appealing to listeners for so many reasons as is listed in the survey.
Why pay when you can get it for free? That’s the takeaway from a new Kelly Music Research survey of 500 listeners aged 17-59 in large, medium and small markets nationwide. They were asked about their behavior and preference for streaming music services Pandora, Spotify or SoundCloud and for AM/ ...continue reading
If you buy all the hype, then Internet-based marketing is all the rage; the reality is, it’s not always the case, especially when you drive in certain circles. A lengthy feature in Automotive News finds that many auto dealers are less interested in social media than in traditional media—and wit ...continue reading
Some 81% of U.S. Hispanics listen to digital audio via internet radio, music streaming websites or other online media, according to a new study from Audio.Ad. Its “The State of Digital Audio in the U.S. Hispanic Market 2016”—conducted with research group OH! Panel—focused on digital audio consumption habits among Hispanics for online radio and other streaming services. ...continue reading
In what looks to be a major boost for radio’s ad business, Horizon Media is launching an in-house unit to create campaigns exclusively for audio advertising. Horizon’s Wordsworth & Booth division will offer audio creative and production and could generate traditional radio spots, podcast advertising and other audio opportunities for clients across industries, Ad Age reports.
The SCBA has issued a Special Report on the rapid decline of Pandora, its user base and its value. We urge all SCBA member sales teams to read and then send this SCBA Special Report to all their clients this week who are considering a buy with Pandora in 2016. It is important that our clients understand that spending money with this imploding, pureplay internet service would not be in their best interest.
The SCBA was the proud host of the Chinese delegation from the Guangxi Autonomous Region of China. The delegation of 22 Radio, TV, Film, Print, Sales, and Internet content directors met with senior management from Entravision Communications, CBS Local, iHeart Media, and Salem Media Group in Los Angeles on 11/16 and 11/17. ...continue reading